Shandong Heavy Industry's "Going Global" Strategy
In recent years, Shandong Heavy Industry Group has pooled the strength of the entire group to vigorously support the development of overseas markets and the enhancement of its international brand from aspects such as R&D, production, marketing, and service. While its products hold high shares in fields including marine engines, power generation equipment, commercial vehicles, and construction machinery, they have grown into mid-to-high-end international brands competing on the same stage as mainstream European and American brands. Over the past three years, export revenue has achieved continuous growth of more than 50%, and in 2024 export revenue reached 97.7 billion yuan, a year-on-year increase of 14%, with export sales of major products all achieving substantial growth. With the group's systematic and all-round collaboration overseas, Shandong Heavy Industry's path of going global with high-end, branded, and industrialized offerings is growing ever broader.
2025-01-13