Sunward's Ten-Thousand-Mile Service Journey: The 'Expeditioners' of the Northwest, Measuring the Warmth of Service with Their Footsteps

2026-09-04 10859 0人评论

After the vehicle had bumped along the signal-less Gobi desert for more than two hours, Li Yuan, Zhou Mingliang and their team finally reached what the customer called the "machine location." Before them stretched rolling mountains—not to mention machines, even a decent road was still being carved out. Finding one excavator at work on such a vast construction site was like searching for a needle in a haystack.


This was the third day of Sunward Excavator Business Unit's Gansu Service Ten-Thousand-Mile Tour. In the northwest, driving hundreds of kilometers to find customers and equipment has long been routine for the service team. "Sometimes we circle in the mountains for three or four hours and still can't find it," Zhou Mingliang said with a smile. "Especially road-building machines—today they're here, tomorrow somewhere else. Sometimes even the boss himself doesn't know exactly where the machine has moved to."

Fortunately, they ran into project staff on site that day, and through their walkie-talkie the team finally reached the operator in the distance. Amid the roar of the engine, an SWE600F large excavator came over the ridge and slowly appeared in everyone's view. In that moment, all the fatigue of the journey seemed to melt away.

Zhou Mingliang's eyes lit up when he saw the machine—this equipment, which had been working continuously in the deep mountains for months, had been well maintained by its operator. He and the owner walked around the machine several times, marveling: "This machine is really well maintained!" The operator could not hide his pride either, nodding in approval at the smoothness of the controls: "Sunward's hydraulic system just gets smoother the more you use it."

At the hilltop site of the Zhangye Pumped-Storage Power Station, more than a dozen Sunward excavators and drilling rigs were working in coordination. The project was nearing completion, but the service team's concern for the customer experience had not diminished in the slightest.


This time, colleagues from the Excavator Business Unit's Research Institute came along on the Service Ten-Thousand-Mile Tour. In the cold wind at the hilltop, the R&D staff and after-sales service engineers crouched beside the machines together, asking customers and operators in detail about everything from the feedback force of the joysticks to the visibility design of the cab, from fuel consumption data under heavy-load conditions to heat dissipation performance in the high-altitude environment.

"Could a light be installed under the cab? There's a bit of a blind spot at night," one operator said of his experience. The R&D colleague immediately noted the request and said they would organize a discussion back at headquarters and reply to the customer.


Afterward, the service team climbed up and down, opened the side covers to check hydraulic lines for leaks, and crawled under the machine to inspect wear on the undercarriage components, not missing a single detail. Every piece of data was recorded—this most frontline, most authentic usage information would be taken back to headquarters to provide the strongest reference for the iterative upgrading of the next generation of products.


At another site, customer Mr. Ma was especially delighted to see the service team. He, his relatives and friends own more than 30 Sunward excavators between them, making him a locally well-known "Sunward diehard fan." He had even modified some of the machines to suit his own working habits.


Standing in front of the SWE80F excavator he had taken delivery of just in the first half of the year, he happily did the math: "This machine is used specifically for digging medicinal herbs, and it has already earned me more than 100,000 yuan!" Creating value for customers has never been a slogan on a wall at Sunward; it is genuinely embedded in every shift, every inspection, and every machine that makes money for its customer.


The Gansu Service Ten-Thousand-Mile Tour team visited key areas including Lanzhou, Zhangye and Jinchang, going deep into every construction site. At each stop, the service team neither went through the motions nor shied away from difficult issues—they held in-depth discussions separately with customers and on-site operators, listening to and recording everything from equipment usage frequency, daily maintenance habits and working-condition pain points to expectations for product upgrades.

The ultraviolet radiation in the northwest is extremely intense, the wind and sand are fierce, and the temperature difference between day and night is large. For the Sunward service personnel stationed here, every trip out for repairs is an "expedition."

Where there is no road, they measure the distance with their feet—over one mountain, then another; where there is no signal, they communicate with experience and patience—asking anyone they pass by, and following the sound of the machines to inquire. Their trunks are always stocked with bottled water and food, because no one knows when or where the next hot meal will come. It is precisely this spirit of fearing neither hardship nor fatigue that sustains them among the vast Gobi and deep mountains, building a bridge of "customer confidence" for every customer and every machine.


"Quality Sunward, Service with Heart" is not just a promise; it is a true portrayal of Sunward people day after day. With their diligent, deft hands and feet that have traversed countless mountains and rivers, they are writing the sense of responsibility and warmth of domestic construction machinery across the great northwest.


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