The selection of "Follow the Brand to Travel" experience destinations is an important national-level initiative grounded in China's brand building, aimed at tapping the value of quality national brands, promoting the deep integration of brands with culture and tourism, and telling the story of Chinese brands well. The selected list underwent rigorous screening, taking into account brand industry influence, cultural heritage, industrial tourism resources, and social reputation, and represents the benchmark level of brand development across domestic industries.

As a leading enterprise in China's internal combustion engine industry, Yuchai has devoted itself to industry for 75 years, staying true to its original aspiration of serving the country through industry. From independent innovation in power technology to green and low-carbon transformation, and from intelligent manufacturing upgrades to industrial tourism expansion, it has not only forged the hard-core strength of a major national equipment maker but also accumulated a profound corporate culture, industrial heritage, and spirit of craftsmanship. Yuchai has established 4 R&D centers and 6 manufacturing bases worldwide, with cumulative production and sales of over 12 million engines, and its products are exported in volume to more than 180 countries and regions around the world. It possesses multiple national-level innovation platforms, including a national enterprise technology center and the National Engineering Research Center for Internal Combustion Engines, continuously leading technological transformation in the industry. The company was the first to launch engines meeting China's National I through National VI emission regulations, as well as industry-milestone products such as the world's first flywheel range-extender system, the world's first high-pressure direct-injection pure ammonia internal combustion engine for heavy commercial vehicles, and China's first hydrogen-fueled engine for commercial vehicles, continuously driving China's power toward green, intelligent, and high-end development.

This successful selection as one of the country's first batch of "Follow the Brand to Travel" experience destinations is both a high recognition of Yuchai's brand strength, cultural connotation, and industry influence, and an important opportunity for Yuchai to demonstrate the responsibility of a national brand, reach the general public, and convey the charm of China's intelligent manufacturing.

In the future, Yuchai will take this opportunity to continue deepening its brand building, forging quality with craftsmanship, shaping its brand with culture, and telling its story through culture and tourism. Leveraging the platform advantages of "Follow the Brand to Travel," it will further integrate industrial tourism resources, showcase to society the confidence and elegance of Chinese manufacturing, Chinese power, and Chinese brands, and continue contributing Yuchai's strength on the journey of building a strong national brand.