At a time when the construction machinery industry is undergoing deep adjustment, the market landscape is accelerating its reshaping, and the channel ecosystem is experiencing profound change, on December 2, LiuGong held its 2025 Annual Business Conference for Domestic Dealers at the LiuGong New Energy Intelligent Global Innovation Center, the company's new headquarters. Dealer partners from across the country gathered in Liuzhou to review past achievements, explore market opportunities together, and jointly chart the blueprint for the future.

The conference, themed "Intelligence · Green · Extending Human Power — Sustainable · High-Quality Development," not only clearly affirmed LiuGong's channel development strategy of firmly implementing the agency system, giving dealer partners reassurance and a boost of confidence, but also served as a grand gathering to build consensus and deepen cooperation, and moreover an important platform for empowering channel transformation and upgrading.

　Working Together Toward Shared Goals, Creating Value Through Cooperation

"Through 67 years of trials and hardships, what LiuGong values most is the trust between us and our dealers; the dealer system is a strategic cornerstone we will never waver on," emphasized Zheng Jin, Party Secretary and Chairman of LiuGong Group and LiuGong Machinery, in his address. He stressed that LiuGong will always be the strongest backing for its dealers, providing policy support, preferential allocation of resources, and service guarantees, so that every dealer partner can grow through cooperation and share in the value created through development.

Luo Guobing, Deputy Party Secretary, Vice Chairman, and President of LiuGong Machinery, pointed out that LiuGong has maintained growth for five consecutive years. Going forward, LiuGong will unswervingly uphold the model of win-win cooperation and common development with dealers, and will stand firmly with dealers to face problems head-on, engage personally, and embrace change with courage and proactivity.

Pan Hengliang, Vice President of LiuGong Machinery, stated that, anchored to the main goals of the "15th Five-Year Plan" period, LiuGong's domestic marketing segment will focus on five core levers — "high-quality products, high-quality customers, high-quality channels, high-quality operations, and high-quality organization" — to build new quality productive forces in the marketing field and jointly consolidate a solid foundation for win-win collaboration across the industry.

　Joining Forces on the Same Boat, Empowering a New Chapter for Channels

As one of the core highlights of the conference, LiuGong officially launched its channel sustainable development program — the "Same Boat Program" — which will establish a channel upgrading fund to build a channel system with competitiveness and sustainable development capability within three years.

Through the effective improvement of "quality" and the reasonable growth of "quantity," the program will strongly steer channels toward high quality, sustainability, and solution-oriented development.

Together on the same boat, charting a new course; old friends reunite to recount the glorious journey. On the same day, "Old Friends — The Evolution of LiuGong's Channels: Recording Over 30 Years of Exploration in China's Construction Machinery Agency System" was officially released. As the lead presenter, Zeng Guang'an, Vice President of the China Construction Machinery Association and President of the Excavator Machinery Branch, and former Party Secretary and Chairman of LiuGong Machinery, reviewed LiuGong's arduous journey in exploring the agency system and expressed his expectations for the new generation of dealer channel transformation.

As a testament to the deep emotional bond between LiuGong and its channels, "Old Friends" uses LiuGong as a mirror to profoundly document the complete course of China's construction machinery agency system from learning and introduction to localized innovation, presenting a moving chapter of LiuGong and its many agents working together through thick and thin and achieving win-win success.

At the conference venue, the release of a series of major policies became the focus of attention. The channel evaluation system and the new domestic marketing organizational structure were successively announced, injecting strong impetus into the high-quality development of dealers. Subsequently, the LiuGong Global Service Information System (LG SIS) and LiuGong Smart Steward 2.0 were officially unveiled, extending services toward full equipment lifecycle solutions and creating greater value for global customers.

On the same day, dealer representatives also had a close-up view of more than 220 exhibited machines covering over 30 product lines, immersing themselves in the hard-core strength of LiuGong's products and technologies.

With honors as the prologue and unity as the journey ahead, in the future LiuGong will join hands with global dealer partners, advancing bravely through the waves of electrification, intelligence, and globalization, and jointly writing a brand-new chapter of high-quality development for the construction machinery industry.