On November 4, the 2025 Industrial Culture Development Conference, guided by the Ministry of Industry and Information Technology and co-hosted by the Industrial Culture Development Center of the Ministry of Industry and Information Technology and other units, was held in Shanghai. At the conference, the top ten outstanding cases of the 2025 "Telling China's Industrial Story Well" Creative Communication Selection Campaign were released. Zoomlion's "Endless Journey, Boundless Horizons" stood out from numerous works and was successfully selected thanks to the hardcore industrial strength, heartfelt original-aspiration stories, and broad global vision showcased in the film.

▲Zoomlion's "Endless Journey, Boundless Horizons" was named one of the year's top ten outstanding cases

Through the detailed presentation of every frame and every shot, "Endless Journey, Boundless Horizons" traces back to Zoomlion's original entrepreneurial aspiration and its industrial development journey—from opening the door to entrepreneurship to global industrial development, and from the birth of the first concrete pump to the development of many "China's firsts." These marks of time are linked into a thread in the promotional film, allowing audiences to see every step of transformation of China's construction machinery from nothing to something and from weak to strong, presenting a true microcosm of Chinese industrialists' spirit of "breaking new ground through arduous struggle."

In addition, "Endless Journey, Boundless Horizons" interprets the speed and precision of "China's intelligent manufacturing" through globally leading intelligent manufacturing bases such as the Zoomlion Smart Industrial City; and, with world-class equipment shining across the globe, it demonstrates the leading leap from technological catch-up to setting international standards. In the footage, from wind power projects to urban infrastructure, from agricultural operations to industrial construction, from high mountains to the oceans, and from plateaus to the polar regions, Zoomlion equipment is active in global markets and at construction sites. This not only serves as a vivid footnote to the company's philosophy of "inclusiveness, responsibility, rules, co-creation, and sharing," but also demonstrates the bold spirit of Chinese equipment that "connects seas and lands and crosses natural chasms; stations itself at the poles and ascends the plateaus," as well as its commitment to benefiting the world.

▲Zoomlion's "Endless Journey, Boundless Horizons" video

Zoomlion's "Endless Journey, Boundless Horizons" uses the camera to outline the trajectory of the rise of China's equipment manufacturing and uses stories to convey the power of China's intelligent manufacturing. In the future, Zoomlion will continue to uphold innovative development, lead the industry toward high-end, intelligent, and green development, and, with machinery as the pen and original aspiration as the ink, write more wonderful stories of China's industry and convey the spirit of China's industry in the new era to the world.