On November 4, the 2025 Industrial Culture Development Conference, co-hosted by the Industrial Culture Development Center of the Ministry of Industry and Information Technology and the Shanghai Municipal Commission of Economy and Informatization, was held in Xuhui District, Shanghai. XCMG, as the only representative of the machinery industry, was invited to attend and, together with representatives from various sectors, jointly launched the compilation of the "Guide to Brand Culture Development for World-Class Enterprises."

This conference was of a high level and broad influence, themed "Enduring Industrial Charm, Jointly Composing a Splendid Chapter." Leaders attending included Xin Guobin, Member of the Party Leadership Group and Vice Minister of the Ministry of Industry and Information Technology; Chen Jie, Member of the Standing Committee of the Shanghai Municipal Party Committee and Vice Mayor; and Li Yizhong, President of the China Federation of Industrial Economics and former Minister of the Ministry of Industry and Information Technology, as well as officials from the Publicity Department of the CPC Central Committee, relevant departments and bureaus of the Ministry of Industry and Information Technology, provincial departments of industry and information technology, and relevant departments of Shanghai.

▲Xin Guobin, Member of the Party Leadership Group and Vice Minister of the Ministry of Industry and Information Technology, delivers a speech

▲Li Yizhong, President of the China Federation of Industrial Economics and former Minister of the Ministry of Industry and Information Technology, delivers a keynote speech

▲He Yingkun, Director of the Industrial Culture Development Center of the Ministry of Industry and Information Technology, delivers a speech

Industry is the foundation of a strong nation, and culture is the soul of a nation. In the wave of advancing new industrialization and building a manufacturing powerhouse, how to forge "hard support" for development through the "soft power" of culture has become an issue of the times. This conference brought together numerous experts, scholars, and industry representatives from government departments, academic institutions, and renowned enterprises to engage in in-depth exchanges on the inheritance and innovation of industrial culture, systematically showcasing the new value, new achievements, and new paths of industrial culture development in the new era.

Industrial culture is an important spiritual support for building a manufacturing powerhouse. Founded in 1943 and having traversed 82 years, XCMG is not only a founder of China's construction machinery industry but also a vivid microcosm of the evolution of China's industrial culture and brand building.

For many years, XCMG's key operating indicators have consistently ranked first in China's construction machinery industry. For six consecutive years, it has been selected as the only representative of the domestic industry to be included in the "World's 500 Most Influential Brands," and it has also ranked among the Fortune China 500 and Forbes' Top 30 Chinese Global Brands. In the global high-end market, XCMG competes on the same stage as the world's top enterprises, with its brand influence transcending cultural and geographical boundaries, making it a shining calling card for China's equipment manufacturing going global.

Before the conference, XCMG, as the only representative of the industry, was invited to participate in the seminar on the compilation of the "Guide to Brand Culture Development for World-Class Enterprises," where it engaged in in-depth exchanges with representatives of more than 20 outstanding enterprises, including Aviation Industry Corporation of China, COFCO Group, Commercial Aircraft Corporation of China, and Haier Group, to jointly discuss practical experience and innovative cases in industrial brand culture development and to plan the path for world-class enterprise brand culture development in the "15th Five-Year Plan" period.