Tempered by wind and rain, our conviction grows ever firmer; the pass is long and rugged, yet our steps remain resolute. On the morning of November 2, the 2025 Heli Domestic Marketing Conference, themed "A New Journey in Stellar Brilliance, Win-Win Through Synergy," grandly opened in Hefei. More than 550 provincial-level marketing company managers and frontline marketing personnel from across the country gathered together to share in this grand event. Yang Anguo, Party Secretary, Chairman, and General Manager of Anhui Forklift Group; senior executives of the Group (and its listed company) including Zong Xuebin, Xue Bai, Zhou Jun, Xu Yingming, and Bi Sheng; mid-level management; and leaders of subsidiaries attended the opening ceremony.

2025 Heli Domestic Marketing Conference

"Those of one heart do not measure distance by mountains and seas; those who join forces can gather the light of the stars." Yang Anguo, Party Secretary, Chairman, and General Manager of Anhui Forklift Group, delivered the opening address, extending sincere welcome and gratitude on behalf of the company to the marketing warriors who have long fought on the front lines across the country. He noted that 2025 is a year in which Heli has forged ahead through the wave of industry transformation, achieving simultaneous growth in both volume and quality and building a firmer foundation. The company's main operating indicators hit new historical highs. As of the third quarter, domestic sales grew 16% year-on-year, domestic market share rose steadily compared with the same period, and overall growth outpaced the industry level. Transformation accelerated and the structure improved. Electrification and intelligent transformation advanced with steady and rapid strides; as of the third quarter, domestic electric sales reached 120,000 units, up 28% year-on-year, with electric products accounting for 65%; the aftermarket and intelligent logistics segments advanced on both wings, with revenue up 45% and 100% year-on-year respectively. Reform broke new ground and momentum grew stronger. The marketing system reform was steadily advanced, tempering marketing talent at the forefront of market breakthroughs, on the main battlefield of performance breakthroughs, and on the front line of customer service, driving the marketing team to shift from "scale in numbers" to "quality and efficiency."

"Achievements belong to the past; the future lies in creation." Yang Anguo pointed out that the "Three News" initiative being carried out across the Group should be taken as the lever for precise breakthroughs, realizing the shift of customer demand from "single-unit procurement" to "full-cycle service," the shift of marketing models from "offline visits" to "digital-intelligent integration," and the shift of industry competition from "single-product contests" to "ecosystem rivalries." Yang Anguo emphasized the need to give full play to the synergy of "three side-by-side" efforts: first, "side by side to strengthen capabilities," responding to changes in customer demand through service upgrades; second, "side by side to transform models," mastering changes in marketing models through digital-intelligent empowerment; third, "side by side to expand markets," leading changes in industry competition through value co-creation. He encouraged all domestic marketing personnel to take the customer as the center and capability as the radius, join forces for win-win outcomes, and draw the concentric circle of the market; to use striving as the pen and synergy as the ink, move forward hand in hand, and write new glories of development.

Yang Anguo, Party Secretary, Chairman, and General Manager of Anhui Forklift Group, delivers the opening address

"Only by advancing technology and renewing products can we firmly grasp the initiative in development." Bi Sheng, Member of the Party Committee and Chief Engineer of Anhui Forklift Group and Party Secretary of the Technology Center, delivered a technical report on "Advancing Technology and Renewing Products on the Basis of Scientific and Technological Innovation Capability and Guaranteed by the R&D System, in Coordination with the Domestic Marketing System," comprehensively analyzing the Group's notable achievements in scientific and technological innovation, clearly charting the development path of empowering products through R&D and driving upgrades through synergy, and defining the direction and practical path toward the "15th Five-Year Plan," providing strategic guidance for seizing market opportunities and empowering business growth. He stated that, as a national innovative enterprise, Heli has always relied on its national-level enterprise technology center and national-level industrial design center to continuously deepen the development of its R&D system, empowering product iteration with hardcore technical strength and meeting the needs of users across different industries and scenarios in China with a rich product portfolio.

Member of the Party Committee and Chief Engineer of Anhui Forklift Group, Party Secretary of the Technology Center

Bi Sheng delivers the technical report

Those who understand the situation survive, those who break through it endure, and those who master it win. At the conference, Lu Qinsi, Marketing Director of Anhui Heli Co., Ltd., Party Secretary of Marketing, and General Manager of the Marketing Headquarters, delivered a brand strategy report themed "Building Trust with One Heart, Jointly Opening a New Journey," systematically reviewing Heli's journey of striving in the industrial vehicle field and deeply analyzing the current state of industry development. He pointed out that Heli has cultivated the industrial vehicle field for more than sixty years and, with solid technological accumulation and market development capabilities, has gradually built a competitive landscape with a global vision. It is necessary to focus on building a world-class brand, tell the Heli story well, and enhance brand influence; to strive to define industry coordinates, build a global gathering place for innovative resources in industrial vehicles, and promote industrial innovation and upgrading; and to actively seize emerging tracks, focus on application scenarios, and accelerate the speed and efficiency of intelligent logistics. Looking ahead, it is necessary to keep pace with the trend of "lead-acid to lithium battery," rapidly raise the lithium-battery penetration rate, and expand market share; to continuously consolidate leading advantages in regional markets, build strong marketing talent echelons, and solidify the foundation for development; to keep pace with national strategies, accelerate the development of regional growth poles in both stock and incremental markets, and seize market opportunities; and to firm up confidence in development, advance the building of efficient and innovative marketing systems and mechanisms, and realize the innovative upgrading from "equipment rental" to "service on demand," from "equipment sales" to "value services," from "single-point competition" to "collaborative cooperation," and from "general-purpose equipment" to "scenario-based marketing," working with partners to build a sustainable future.

Marketing Director of Anhui Heli Co., Ltd., Party Secretary of Marketing, General Manager of the Marketing Headquarters

Lu Qinsi delivers the brand strategy report

Observing the trends to set the anchor, riding the wind to move forward. Wang Xubing, Member of the Party Committee and Deputy General Manager of the Marketing Headquarters of Anhui Heli Co., Ltd., delivered the conference report, comprehensively summarizing the development and market conditions of the domestic forklift industry in the first three quarters, deeply analyzing the completion of key indicators such as whole-machine sales and service-based revenue by provincial marketing companies, objectively pointing out the achievements and shortcomings of current work, and, based on industry trend analysis, deploying work in areas such as digital marketing services, aftermarket business expansion, and intelligent logistics business advancement. He emphasized the need to focus on market demand, optimize channel layout, innovate marketing models, and strengthen customer relationship management to ensure the goals of positive revenue growth, steady increase in market share, continuous optimization of product sales structure, and significant improvement in management capabilities, providing solid performance support for the company's high-quality development. He required all marketing personnel to bravely face industry involution, courageously break through development bottlenecks, and stride toward broader market space and higher-quality development goals, achieving the "breakthrough and rebirth" of domestic marketing.

Member of the Party Committee and Deputy General Manager of the Marketing Headquarters of Anhui Heli Co., Ltd.

Wang Xubing delivers the conference report

At the conference, Chen Shisheng, Dean of the Industrial Vehicle Research Institute, delivered a report on the company's key industrial vehicle products titled "Driven by Scientific and Technological Innovation, Racing Toward the Future"; Hu Jianyou, Deputy General Manager of Ningbo Lida Logistics Equipment Co., Ltd., presented and launched the Blue Elf and Fire Phoenix series pallet trucks and the mini seated reach forklift.

Dean of the Industrial Vehicle Research Institute of Anhui Heli Co., Ltd.

Chen Shisheng delivers the report on the company's key industrial vehicle products

Deputy General Manager of Ningbo Lida Logistics Equipment Co., Ltd.

Hu Jianyou presents and launches products

During the conference, participants will also visit the exhibition area of the "Heli Yufeng Robot Base." In the 30,000-square-meter super experience center, various intelligent logistics equipment and solutions are showcased in a concentrated manner, fully demonstrating Heli's technical strength and innovative achievements in the intelligent logistics field. An intelligent logistics scenario launch will also be held on site, introducing four customized solutions: the multi-layer stacking scenario solution, the heavy-load storage-handling-and-distribution scenario solution, the high-bay dense storage-and-distribution scenario solution, and intelligent AGV products with a full-scenario solution, providing customized intelligent logistics solutions for customers in different industries and further broadening marketing ideas and market space.

To activate innovation momentum and cultivate new quality productive forces, this conference set up an "Innovation Path Thematic Salon," holding in-depth discussions on topics such as Heli's marketing strategies and practical paths against the backdrop of industry involution, and the current state and development of intelligent logistics. Through cross-regional exchanges and immersive discussions, it actively explored new models for building innovation platforms for provincial marketing companies.

The way of all benefits lies in advancing with the times. This domestic marketing conference not only clarified the direction of future breakthroughs but also strengthened the development confidence of all marketing personnel and consolidated the synergy for striving forward. In the wave of digital-intelligent transformation, Heli's domestic marketing system will take conviction as its boat and practical action as its oars, sprinting forward with higher morale and more pragmatic actions, gathering marketing strength for the company to achieve the goal of "World-Class, Century-Old Heli," and helping Heli sail toward a broad future of high-quality development.