Yang Dongsheng Inspects XCMG Brazil: Building a South American "Bridgehead" and an Overseas "Century-Old Brand"

2025-10-24 4236 0人评论

Recently, Yang Dongsheng, Chairman and Party Secretary of XCMG Group and XCMG Machinery, led a delegation to Brazil, where they visited the XCMG Brazil manufacturing base and industrial park to conduct on-site inspections and research on production operations, team building, and market development, charting a new blueprint for the XCMG South America Region to deepen its global layout and achieve higher-quality development. Xia Yongyong, Vice General Manager of XCMG Group and General Manager of the Automotive Business Division, Liu Jiansen, Vice President of XCMG Machinery, and others accompanied the research visit.

Going Deep into the "Smart" Manufacturing Frontline to Consolidate the Foundation for Development

From establishing a foothold in South America thirteen years ago to now building a modern large-scale manufacturing base, establishing the first overseas bank of a Chinese manufacturing enterprise, and XCMG Brazil Industrial Park joining hands with upstream and downstream industry chain partners to go global together... XCMG has been awarded the "Highest Honor Medal of China-Brazil Friendship" for consecutive years and has become a microcosm of the globalization of China's construction machinery industry.

Yang Dongsheng walked into the production workshops to learn in detail about process flows, localization progress, and intelligent construction. He emphasized the need to firmly advance the improvement of localized manufacturing capabilities, adhere to the principle that globalization means localization, seize the opportunity of the "No. 1 Project" of intelligent transformation, digital transformation, and networked connectivity to accelerate digital and intelligent upgrading, strengthen the integration of Chinese and Brazilian employees and localized training, promote China's advanced manufacturing standards overseas, and strive to build XCMG's overseas flagship factory.

Listening to Employees' Voices to Gather Strength for Progress

"For localized operations, talent is key." At a symposium for Brazilian employees held at the XCMG Brazil office building, backbone employee representatives from various fronts shared their work experiences based on their own growth and actively offered suggestions.

Yang Dongsheng listened carefully to the speeches and expressed appreciation for the professionalism, sense of ownership, and strong willingness to grow together with the company demonstrated by the employees. He pointed out that XCMG Brazil Manufacturing is on the path of high-quality development and must firmly seize the opportunities of technological innovation and industrial transformation, continuously improve intelligent management levels, and build a model of XCMG's globalization and digital transformation.

Taking a Long-Term View to Lead Future Development

During the research visit, Yang Dongsheng listened to a dedicated report on the business situation of the South America Region and the "15th Five-Year Plan" strategic plan, affirmed the achievements made in recent years, and stated: "Only by deeply understanding the competitive landscape and being down-to-earth and focused can we achieve today's results." Yang Dongsheng emphasized that XCMG must, as always, adhere to long-termism, continue to empower global customers and create value, promote the going-global of the entire value chain of "R&D, production, supply, sales, service, and finance," accelerate the pace of localized operations, and make XCMG a reliable partner that global customers can entrust, trust, and love.

At Schwing Brazil, Yang Dongsheng walked into the production workshops and listened to reports, expressing high recognition of product manufacturing capabilities, aftermarket results, and integration achievements. He required Schwing Brazil, in advancing its globalization strategy, to implement the T30 plan, focus on customers by launching a digitally empowered complete product portfolio, strictly control operational risks, and strive to achieve new breakthroughs in business results.

Deepening Consensus on Cooperation to Build a Better Future Together

During the inspection, the delegation also went deep into market terminals, visited important customers, and conducted pragmatic exchanges with dealer partners to learn in detail about the actual performance of XCMG equipment under local working conditions. Around frontier areas such as intelligent construction of green mines, digital equipment management, and personalized customization services, they held in-depth discussions with customers and reached consensus on further expanding cooperation, laying a solid foundation for future mutual benefit and win-win results in broader fields and at deeper levels.

From taking root to symbiosis, what XCMG has crossed is not only geographical distance but also a firm pace of joint development and shared prosperity. For more than a decade, XCMG Brazil has long been deeply integrated into the pulse of local development, sharing opportunities and growing together with local partners, and gradually winning the broad trust of global customers. At a new historical starting point, XCMG is willing to become a participant in and witness to global development, contributing machinery wisdom and strength to promoting the smooth flow and integration of China-Brazil and even the global industrial chain, and to the prosperity and resilience of the world economy.


评论 (0)

TOP