On October 22, the "2025 Top Ten Marketing Events in Construction Machinery" were grandly released in Changzhou, Jiangsu, and the "Successful Launch of the 'Zoomlion Satellite'" was honored as the "2025 Best Brand Communication Event in Construction Machinery."

▲ The "Successful Launch of the 'Zoomlion Satellite'" was honored as the "2025 Best Brand Communication Event in Construction Machinery"

At 00:31 on August 9, 2025, the "Zoomlion Satellite" was successfully launched aboard a Jielong-3 carrier rocket in the waters near Rizhao, Shandong. The successful launch of the satellite marks that Zoomlion's "footprints" have extended from the earth to the vastness of space, symbolizing Zoomlion's grand global service blueprint of crossing mountains and seas to reach everywhere without boundaries. Whether in polar regions, deserts, plateaus, or offshore operating platforms, Zoomlion's services can be delivered accurately and efficiently. This is not only a heartfelt tribute by Zoomlion to national development, the industry's mission, and future vision, but also demonstrates its firm determination to continuously advance digitalization, intelligentization, greening, and globalization.

▲ The "Zoomlion Satellite" in the vastness of space

The "Zoomlion Satellite" is also the first enterprise-named satellite in the global construction machinery industry. The organizers stated that this event was selected as one of the "Annual Top Ten Marketing Events in Construction Machinery" not only because of the forward-looking nature of its form, but also because the industry highly recognizes Zoomlion for breaking the boundaries of imagination and courageously serving as a benchmark. From the earth to the starry sky, Zoomlion uses innovative technology to weave a future "star map," leading the industry toward a higher dimension.

This event also received extensive coverage from major domestic and overseas media and new media, triggering high attention and heated discussion both inside and outside the industry, and becoming a brand communication case with excellent reputation and substance. 

▲ Fans on overseas social media platforms like the successful launch of the "Zoomlion Satellite"

In recent years, Zoomlion has continuously stimulated brand potential and vitality through offline and online activities, IP development, cross-industry collaborations, and other methods, while continuously strengthening its international, diversified, and high-end brand image. With industry-leading reputation and influence, the company has achieved a leap in brand voice and gained a wide following globally, demonstrating the hard-core strength and solid confidence of China's advanced manufacturing.