Since the beginning of this year, Zoomlion has accelerated its expansion into global markets, continuously making new breakthroughs in Europe and the United States. Recently, at Plantworx, one of the UK's most influential industry trade shows, Zoomlion presented more than ten European-version products including earthmoving machinery and aerial work platforms, becoming one of the most closely watched Chinese brands at the event and creating a sensation in the UK market.

▲Zoomlion at the 2025 Plantworx International Construction Machinery Exhibition in the UK

Localized products highly recognized by customers

Based on the differences between equipment demand in the UK market and continental Europe, the products exhibited by Zoomlion this time were all upgraded with localized adaptations. Through improvements such as expanding the equipment's working range, optimizing cab comfort, and adjusting hydraulic system response, they better meet the construction environment and rental market needs of the UK. The earthmoving machinery lineup ranges from mini to medium models, meeting diverse needs such as urban construction, landscaping, and small-scale infrastructure development; the aerial work platforms offer multiple structural configurations including scissor, telescopic boom, and articulated boom types, serving fields such as urban building, equipment installation, and warehousing and logistics.

▲UK customers inquiring about Zoomlion products

The company's European localization team also conducted multiple live equipment demonstrations on site, visually showcasing precise motion control and efficient energy performance for customers, highlighting its leading intelligent and green capabilities. Even more noteworthy, on the first day of the exhibition, all earthmoving machinery exhibited was ordered by a large construction company in southern England. The customer fully affirmed the performance and reliability of Zoomlion equipment and the company's localization system, and stated that it would expand its procurement scale in the future.

Breakthroughs in both digital services and market channels

With "local manufacturing, local service, local operations" as its core strategy, Zoomlion has established a comprehensive product adaptation and service system in the European market. At the exhibition, Zoomlion's service engineers for the European region demonstrated the remote diagnostic system, intelligent monitoring platform, and rapid parts response mechanism, which can provide customers with efficient, intelligent, and reliable full-lifecycle service support, reflecting the company's innovation capabilities in digital operations and maintenance.

▲On-site signing

During the exhibition, Zoomlion also signed contracts with multiple companies in the UK, Ireland, and other regions, formally establishing long-term partnerships. The company's local market network layout has been fully rolled out, covering major equipment demand areas from London and Manchester to Dublin.

"We not only want to bring high-quality equipment to Europe, but also bring the warmth of service to customers. The breakthrough in the UK market is an important step for us toward the European high-end market," said a relevant person in charge of Zoomlion's overseas operations. In the future, Zoomlion will take root in the UK and radiate into the Nordic market, continuously launch better customized product solutions, deepen the construction of service outlets, teams, and market networks, and further enhance its market competitiveness and brand influence.