Company News | Sa Beining in Conversation with XCMG: Today's Topic Is the Film Industry!

2025-10-14 4190 0人评论

When hardcore industrial power meets the magnificent world of cinema

what kind of sparks will fly?

Last night

 CCTVCCTV-1 Comprehensive Channel 

 China Media Group and the Ministry of Industry and Information Technology 

 jointly produced

the country's first large-scale industrial culture program 

"Records of Chinese Craftsmanship"

Episode 3, "The Film Industry Chapter"

was broadcast with great fanfare

XCMG's "Little Steel Leopard" made a powerful landing

using the power of machinery

to show how industrial strength empowers the "magic of light and shadow"


Unmanned driving: "I climbed up here myself!"

"Pull over and stop" — no driver, fully autonomous

"I climbed up here myself"


This machine, which performed outstandingly in "The Wandering Earth II"

the "Little Steel Leopard" —the XCMG XUV25 companion robot
arrived on the set of "Records of Chinese Craftsmanship"




This unmanned device, "wearing battle-damage makeup," instantly transported the audience back into the film's world.


A representative from XCMG's brand culture team explained: "We brought this vehicle straight over from the film set; its surface has been deliberately aged, and it even bears some battle damage."




With a call of "Little Leopard, Little Leopard, say hello to everyone," the device nimbly swung its front telescopic frame — endearing yet full of tech — drawing repeated exclamations of amazement from host Sa Beining.




This was no simple prop cameo. Wu Xian, producer of the film "The Wandering Earth II," said: "We're very familiar with this vehicle. In 'The Wandering Earth II' it not only appeared on screen as an actor, but was actually our colleague too, because it also handled a lot of on-set transport work."





Emergency rescue equipment "playing itself"


"Small as it looks, this vehicle's capabilities are far from small"

Ma Zhu, president of the XCMG Research Institute

revealed the "Little Steel Leopard's" hardcore strength on site







"It can carry800 kilogramsand even at 800 kilograms it can climb to5,500 meterson the plateau, adapt tominus 40 degreesof extreme cold, and reach speeds of70 kilometers per houron ice and snow. These specifications are highly advanced among comparable products internationally today."





Technology safeguards life! This formidable performance stems from XCMG's accumulated real-world experience on the front lines of emergency rescue, and it lends the machine an irreplaceable on-screen charisma.


Ma Zhu spoke movingly about the original intent behind its development:

"When we first designed it, we were driven by a sense of responsibility. We saw that in extreme situations like earthquakes and mountain fires, we couldn't get supplies through, so we developed a piece of emergency rescue equipment — that's why we developed this emergency rescue vehicle."。




Breaking boundaries together to build a new ecosystem for film industrialization


XCMG Group ✖️ The Wandering Earth

Industrial magic empowers sci-fi aesthetics

Putting rescue equipment front and center in a sci-fi film!




The program revealed that, under the guidance of the Industrial Culture Development Center of the Ministry of Industry and Information Technology,the "Film and Television Industrialization Equipment Joint Innovation Laboratory" was established at the end of 2024。




He Yingkun, director of the Industrial Culture Development Center of the Ministry of Industry and Information Technology, explained its far-reaching significance: "We hope this laboratory will become a platform linking industry and film and television, focusing not only on technological R&D but even more on industrial restructuring, fully leveraging the advantages of high-end equipment technology to serve more film and television works, and ultimately driving the independent controllability and global competitiveness of China's film industry system."



This also marks the point at which China's industrial system has begun to give back to the film and television industry in a systematic, institutionalized way, providing a solid foundation for building an independently controllable film industry system. As host Sa Beining remarked with emotion:"This is the confidence of China's industrial workers today!"




Fromthe life-and-death battlefield of emergency rescue

to futuristic vehicles in sci-fi films

XCMG is using real, tangible "industrial magic"

to break down the barriers between dimensions

making the great power's heavy equipment feel tangible, approachable, and even adorable


"A promise is a promise — we do what we say"

This is not just a value proposition

but a true microcosm of how Made in China moves towardCreated in China

and empowers the industrialization of Chinese cinema



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