From September 9 to 11, Shen Xiaoming, Secretary of the Provincial Party Committee, led a Hunan provincial delegation on a visit to the United Arab Emirates to thoroughly implement the important consensus reached by the heads of state of China and the UAE and the spirit of General Secretary Xi Jinping's important speeches and instructions on Hunan's work, deepen exchanges and interactions, promote openness and cooperation, and contribute Hunan's strength to the in-depth development of the China-UAE comprehensive strategic partnership. Xu Hongxia, General Manager of Sinoboom, led the company's management and customer representatives to participate as part of the delegation. (Source: Hunan Daily)

On September 9, Shen Xiaoming, head of the delegation, delivered a speech at the Hunan Advantageous Industries Middle East Matchmaking Conference held in Dubai. (Source: Hunan Daily)

Since the establishment of Sinoboom's Middle East subsidiary in April 2024, the company's performance in the Middle East has achieved high-quality development. In February 2025, Sinoboom's high-reach boom lifts achieved a new breakthrough in batch exports in the Middle East market, setting a new record for single-batch exports of high-reach boom lifts in the industry; at the same time, it expanded new business growth points, with telehandlers, spider lifts and other equipment shipped in batches to key accounts, meeting customers' needs for different application scenarios. In June 2025, Sinoboom's Middle East subsidiary was honored with the CMME "Rising Star Enterprise of the Year Award," reflecting the international market's high recognition of the company's strength and brand.

This visit further expanded Sinoboom's business layout in the Middle East region. During the visit, the Sinoboom delegation successively participated in the "China·Ningxiang Economic Development Zone—Saudi Arabia (Riyadh) Advantageous Industries Symposium" and Sinoboom's Dubai and Middle East subsidiary business meetings, further reviewing and optimizing the dealer network, and reached cooperation with a number of core key accounts, laying a solid foundation for regional business expansion. Full-year sales in 2025 are expected to grow by more than 400% year on year.

▲The Sinoboom delegation successively participated in the "China·Ningxiang Economic Development Zone—Saudi Arabia (Riyadh) Advantageous Industries Symposium"

Sinoboom's globalization process is advancing at full speed, and its products and services have successfully reached more than 100 countries and regions worldwide. In markets such as Europe, Australia, and Turkey, the company's performance has shown strong growth, with brand influence and market share increasing day by day; in Russia and Russian-speaking markets, the company successfully secured batch orders for high-reach boom lifts, injecting new momentum into global business growth.

In the future, Sinoboom will continue to actively respond to the national "going global" strategy, deeply integrate into the global market network, continuously strengthen its international layout, promote China's high-end equipment manufacturing to the world, and inject new momentum into Hunan's efforts to build a national important highland for advanced manufacturing.