Recently, the Enforcement and Inspection Bureau of the State Administration for Market Regulation announced the first batch of member enterprises of the "Brand Guardian" government-enterprise collaboration mechanism. Yuchai was successfully selected, becoming the only enterprise in Guangxi to be included.
The "Brand Guardian" government-enterprise collaboration mechanism was initiated and established by the Enforcement and Inspection Bureau of the State Administration for Market Regulation. It aims to implement the national intellectual property protection strategy by strengthening collaboration between market regulation departments at all levels and trademark-owner enterprises, pooling the strength of all parties to form a powerful joint force against infringement and counterfeiting, thereby safeguarding the legitimate rights and interests of consumers and ensuring a fair competitive market order. As a leading enterprise in China's internal combustion engine industry,Yuchaihas a full industrial chain layout covering light, medium, and heavy-duty diesel engines as well as new energy powertrains. Its products are widely used in commercial vehicles, construction machinery, agricultural equipment, marine and power generation equipment, and other fields. Its market share in multiple segments has ranked among the top in the country for consecutive years, and its products are exported to more than 180 countries and regions worldwide. Being selected as one of the first batch of member enterprises of the "Brand Guardian" government-enterprise collaboration mechanism is a comprehensive affirmation by the state of Yuchai's achievements in brand building, product quality control, protection of consumer rights and interests, industry leadership, and market influence. It is reported that the first batch of member list was recommended by market regulation departments across the country and screened at multiple levels by the State Administration for Market Regulation, with 60 enterprises selected, including Huawei, Moutai, Vatti, Procter & Gamble,Seresand others, covering leading enterprises in multiple important fields such as new energy, technology, home appliances, and food.


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