Recently, the 2025 LiuGong Domestic Marketing Second Dealer Advisory Meeting of the Fourth Session was grandly held in Changji, Xinjiang. With the theme of "New Journey, Setting Out Together, Winning 2025," the meeting focused on dealers' needs and pain points, and through listening to opinions, sharing experience, and jointly discussing strategies, further deepened manufacturer-dealer cooperation and built consensus for achieving the annual goals.

Luo Guobing, Deputy Party Secretary, Vice Chairman, President and Chief Financial Officer of Guangxi LiuGong Machinery Co., Ltd.; Wen Wu, Executive Director and Senior Vice President; and Vice Presidents Yuan Shiguo, Xiao Xiaolei, and Pan Hengliang attended the meeting, gathering together with dealer advisors from across the country and heads of LiuGong's marketing and product lines to discuss major plans.

"In the face of opportunities and challenges, we must grasp customer thinking, ecosystem thinking, whole value chain thinking, and globalization thinking, adhere to high-quality development and long-termism, attach importance to customer development, and pay attention to dealer operations," Luo Guobing said in his speech. LiuGong will continue to deepen the "Three Alls" strategy and grasp market trends and business opportunities through deep insight into customer needs. At the same time, LiuGong will work with dealers to persist in technology marketing, value marketing, and scenario-based solution marketing, and build a win-win, sustainable development ecosystem.

Wen Wu comprehensively summarized LiuGong's performance in the first half of the year, expressed sincere gratitude for dealers' support and efforts, and accurately assessed industry trends. He said: "The old track is declining, and the new track is rising rapidly. We must completely transform our marketing thinking, persist in key account marketing, comprehensive solutions, professional marketing, and business model innovation, and advance hand in hand with dealers to achieve the development goals of surviving, surviving long, and thriving."

This meeting broke with tradition and adopted an innovative model of "dealer-led + open discussion," making dealers the protagonists of the meeting. At the meeting, a number of dealer representatives held discussions on topics such as their current survival situation, business model transformation, market competition pressure, and manufacturer support, and put forward constructive opinions that provided important support for LiuGong to optimize its marketing strategy.

Since its establishment six years ago, the Dealer Advisory Meeting has always been in line with LiuGong's marketing strategy and has played a vital role in building strategic mutual trust between manufacturer and dealers, promoting marketing transformation, and driving performance growth.

In the future, LiuGong will continue to optimize the channel ecosystem and work with dealers with one heart and one mind, driving transformation through innovation and empowering growth through the ecosystem, jointly writing a new chapter of high-quality development.