A giant ship sets sail, writing a new chapter of overseas development. On July 24, 2025, the "Lingong Set Sail 300 Units Shipment Ceremony" was grandly held at the Excavator Business Division of Shandong Lingong. Witnessed jointly by Shandong Lingong General Manager Wen Degang, Executive Deputy General Manager Song Xiaoying, Deputy General Manager and General Manager of the International Marketing Company Wang Xiaohui, Deputy General Manager Lin Yuecun, Lingong Set Sail Chairman Wang Jiangang and other leaders and guests, as well as domestic and overseas partners, the first batch of 300 units delivered by Shandong Lingong to Lingong Set Sail for the African region stood fully assembled and ready for departure, soon to voyage to African countries including Tanzania, Kenya, Nigeria and Zimbabwe. This marks a milestone step for Shandong Lingong in deeply cultivating the African market, and the innovative "manufacturer-dealer partnership going global" strategy has entered the stage of large-scale implementation.

01 Striking Gold in the Blue Ocean: Lingong's Strategic Ambition in Africa

Facing Africa's blue-ocean construction machinery market, which grows at an average annual rate of over 10%, Shandong Lingong has precisely grasped this historic opportunity. The massive infrastructure demand generated by the African continent's nearly 1.4 billion population, the wave of mineral development and the need for equipment renewal have provided vast space for construction machinery enterprises. Relying on the strong support of the Belt and Road Initiative and the action plans of the Forum on China-Africa Cooperation, Shandong Lingong is accelerating its internationalization strategy. Not long ago (local time July 13), the Lingong Set Sail East Africa Center officially opened in Dar es Salaam, the capital of Tanzania, laying a solid foundation of localized services for this large-scale equipment shipment.

The first batch of equipment shipped this time includes excavators, wheel loaders, road rollers and motor graders, with a product portfolio closely matching the needs of Africa's transnational highway networks, railway networks, port clusters and mining development. This batch of equipment will directly serve key projects such as Kenya's "Africa Infrastructure Development Program," injecting strong "Made in China" momentum into local construction.

02 Two-Wheel Drive: Manufacturer-Dealer Synergy Creates a New Paradigm for Going Global

At the shipment ceremony, Shandong Lingong Executive Deputy General Manager Song Xiaoying focused in her speech on the company's Africa strategy and innovative cooperation model: "Africa is an indispensable and highly promising part of Shandong Lingong's global strategic map. The successful shipment of these 300 units, especially relying on the innovative 'manufacturer-dealer partnership going global' platform of Lingong Set Sail, is a key step in deepening our layout in Africa. The establishment of the Lingong Set Sail East Africa Center is precisely an important practice of this innovative channel development model, a key pillar of our localized operations, and a bridgehead for practicing the philosophy of 'customer first, quality foremost.' We believe that under the 'strong-strong alliance and sincere cooperation' between Shandong Lingong and its partners, we will surely continue to provide African customers with high-quality products and satisfactory full-lifecycle solutions."

Lingong Set Sail Chairman Wang Jiangang provided an in-depth interpretation of the connotation of the "manufacturer-dealer partnership going global" model and the localized layout in Africa: "The essence of 'manufacturer-dealer partnership going global' is the deep aggregation and synergy of advantages. Relying on Shandong Lingong's strong product strength, technological R&D and industrial chain support, and combining the partners' localized resources, market insight and service capabilities, Lingong Set Sail has successfully built an efficient operating system featuring 'forward warehouses to shorten delivery cycles and local teams to provide hands-on service.' The establishment of the East Africa Center marks the substantive implementation of this model in Africa. The smooth departure of these 300 units is a powerful validation of the model's feasibility. In the future, we will accelerate the coverage of our network in the African market, deepen the building of local service teams, and build Lingong Set Sail into a regional center integrating operations, service and innovation, ensuring that customers enjoy timely, professional and reliable support."

03 Whistles Sound as the Journey Begins: 300 Units Light Up a New Milestone in China-Africa Cooperation

At 9:20 a.m., under the resounding command of "Depart!", the Lingong equipment fleet, draped in red silk, sounded its whistles and set off. This moment not only marks the smooth delivery of Shandong Lingong's first large-scale order in the African market, but also symbolizes a substantive breakthrough on the African continent for its innovative "manufacturer-dealer partnership going global" model and the "overseas localized service system" it has built.

Against the backdrop of profound adjustments in the global economic landscape, Shandong Lingong, taking the shipment of 300 units as a new starting point, demonstrates to the world a new path for Chinese high-end equipment going global: by deeply embedding localized genes—building regional centers, cultivating local teams and deploying forward warehouses—it achieves a leap from "product export" to "ecosystem rooting"; through "manufacturer-dealer synergy" it reshapes the division of labor in the value chain, integrating R&D and manufacturing advantages with channel and service advantages to build unique competitiveness; and in the process of reducing costs and improving efficiency for African infrastructure, it creates jobs and contributes to sustainable development, achieving unity between economic value and social responsibility, and providing a referable "Chinese solution" for the global market.

This shipment ceremony is not only a successful order delivery, but also an important declaration of Shandong Lingong's vision for the African and even global markets. As the roar of Lingong equipment resounds across the African continent, the "Lingong model" is writing a vivid footnote for the Belt and Road's win-win cooperation with solid footsteps, and also providing a practical reference model of referential value for the global upgrading of Made in China.