On April 13, the week-long global construction machinery event, Bauma2025, concluded successfully in Munich, Germany. Held after a three-year hiatus, the exhibition attracted top global brands and tens of thousands of visitors, showcasing the latest industry technologies and innovative products, and once again highlighting the construction machinery industry.

During the event, Sunward presented 25 high-end products in three major categories—earthmoving machinery, piling machinery, and aerial work machinery—at the outdoor booth FN618/10. Among them, 12 brand-new products attracted numerous visitors upon their debut, creating a buzz at the site and once again demonstrating the hard-core strength of "Made in China" to the world.

At the booth, the customized PRO series rotary drilling rigs won continuous praise from professional customers for their precise and efficient construction performance, and three units were ordered on-site. They not only meet emission requirements such as Euro3, Euro5, and Tier4, but can also be transported with the drill pipe attached, making relocation convenient and cost-effective.

On the other side, a matrix of 12 excavators drew a crowd. In addition to the best-selling UF series zero-tail excavators, the new-generation electric excavator series became the "stars" of the show. Among them, the SWE10FE and SWE60UFE combine zero emissions and ultra-low noise, providing green solutions for urban construction and winning customer favor.

The aerial work platform area was equally popular. The new SWA18JE-P pure electric articulating boom lift, with its lithium battery technology and four-wheel drive system, became a "safety guardian" for aerial work and received inquiries from customers in multiple countries on the first day.

"Sunward's equipment fully complies with European standards, especially the electric products, which provide us with sustainable construction options," said a German customer after a test drive.

"Through the display of new electric products at this exhibition, we want customers to feel that Sunward is an active practitioner in the application and promotion of green technology, and we also want to prove to customers that the performance of Chinese-brand electric products can match or even exceed that of international brands," said a relevant person in charge of Sunward. Sunward has now launched more than 80 electric products to the market, with technology routes covering cable-electric, extended-range, and pure electric types.

During the exhibition, Chairman Fu Xiangdong personally led a research team, and the Sunward team had in-depth exchanges with customers from Europe, South America, Southeast Asia, and other regions, listening to their feedback on product performance and service networks. Visitors also showed strong interest in SUNWARD, and dealers from Italy, Belgium, and other countries signed contracts on-site.

"Sunward attaches great importance to quality and after-sales service, which is actually more important than sales. I think Sunward has a great opportunity to become a major brand in the product categories it sells," a Belgian dealer commented highly on Sunward.

Fu Xiangdong stated that Sunward does not pursue breadth but focuses on specialization and precision in selecting products for overseas markets, penetrating more niche areas.

Sunward has consistently advanced its globalization strategy of "Rooted in China, Serving the World" and its deep localization strategy of "In Europe, for Europe."

To respond to customers' expectations for efficient service, Sunward has established a comprehensive local network in Europe. Its 25,000-square-meter parts center in Belgium can achieve a 95% local fulfillment rate, ensuring response to customer needs within 24 hours. During the exhibition, Fu Xiangdong visited the European subsidiary, emphasizing the need to further strengthen local service capabilities.