On February 27, the Sinoboom 2025 Annual Supplier Conference was successfully held at the Langham Hotel in Dawang Mountain, Changsha. With the theme of "Gathering Wisdom Globally · Linking the Future · Co-building a New Ecosystem for High-quality Development," the conference brought together more than 100 supplier partners from around the world. Attending guests and Sinoboom jointly discussed a new chapter of cooperation, working together to build a new ecosystem for high-quality development and to chart a new pattern for future growth.

▲Sinoboom 2025 Supplier Conference

'Gathering Wisdom Globally, Linking the Future'

At the start of the event, Chairman Liu Guoliang delivered a warm welcome speech. He first thanked all supplier partners for their support, emphasizing that Sinoboom's high-quality development is inseparable from their sincere cooperation, and that they are the most solid "community" in Sinoboom's value chain.

Chairman Liu pointed out that in the face of multi-dimensional challenges and a complex international situation, Sinoboom's supply chain will adhere to the direction of "going farther, and more steadily," uphold the principle of "fewer, but better," and practice the standard of "stricter, but more enduring." In the future, Sinoboom will join hands with partners at the "top of the pyramid" to create "top-of-the-pyramid" products, taking the chain as an alliance and quality as a sword to break through difficulties and win globally together.

Join hands with the broad community of partners to explore blue oceans through "deep internationalization," forge a foundation through "comprehensive high quality," and together achieve steady and long-term progress and reach the summit.

▲Chairman Liu Guoliang of Sinoboom delivers the welcome speech

He Yuzhong, Domestic Marketing Director, shared "Industry Situation and Outlook" with the attending guests. He noted that the global economy in 2025 will generally be better than last year, and that despite risks such as intensifying turbulence in the global landscape, economic resilience remains strong. The construction machinery industry is at a critical stage where adjustment and opportunity coexist; there is still potential to tap in the existing market stock, and expansion into new application areas will become an important direction for future growth.

▲He Yuzhong, Domestic Marketing Director of Sinoboom, shares "Industry Situation and Outlook"

Next, Quality Director Zhang Wenyong shared with the guests recent major quality issues concerning supplier components and introduced in detail the company's key measures in supplier quality management, providing practical and feasible solutions for improving supply chain quality.

▲Zhang Wenyong, Quality Director of Sinoboom, shares a quality-themed speech titled "Deep Internationalization, Comprehensive High Quality"

At the end of the event, the Supply Chain Director delivered a keynote report titled "Gathering Wisdom Globally · Linking the Future," providing an in-depth interpretation of the company's strategic plan to build an intelligent, globalized supply chain system. He pointed out that a high-quality supply chain system is the key to an enterprise's core competitiveness, and that an efficient, agile, and collaborative supply chain is the core guarantee for ensuring timely product delivery and controllable costs. He called for joining hands with supplier partners to deepen the international layout, build a smart supply chain ecosystem, and achieve sustainable shared win-win outcomes through comprehensive high quality.

▲Zhang Kai, Supply Chain Director of Sinoboom, delivers a keynote speech on supply chain development titled "Gathering Wisdom Globally, Linking the Future"

'Speeches by Supplier Representatives'

The conference specially invited representatives of two suppliers to share their experience. Through a series of measures—including establishing overseas R&D centers, laying out in advance product lines adapted to different market standards, and strengthening cross-cultural team building and enhancing overseas market operations and service capabilities—they provided valuable practical references for the industry.

▲Yang Qing, General Manager of Changzhou Yucheng Futong Motor Co., Ltd., speaks

▲He Jianquan, General Manager of Zhuzhou Riwang Precision Industry Co., Ltd., speaks

'Supplier Awards'

At the end of the conference, an award ceremony was held to recognize and acknowledge supplier partners' achievements in areas such as sustainable development, R&D innovation, quality excellence, service quality, and annual performance.

Gathering wisdom globally and linking the future, Sinoboom will join hands with high-quality partners to jointly build an efficient, collaborative, mutually beneficial, and sustainable global supply chain system. We will move forward side by side with global supplier partners to create more premium aerial work platform products, create greater value for the industry, and jointly achieve high-quality development.