各大展商花样百出，激情四射的现场活动是各大参展伤吸引观众的法宝，美女还是在工程机械领域受欢迎，美女模特吸引了众多观众的眼球。
在2011年北京BICES展，在徐工展位，一位蓝衣美女娇俏亮相，穿梭在徐工各种大型机械旁，或聘婷而立、或巧笑倩兮、或美目盼兮，仔细看来还真是酷似歌手张靓颖，也怪不得眼尖的参展人员以为真的是见到了歌手张靓颖，还纷纷要求合影留念，一时，徐工展位空前热闹，为徐工集团本就备受关注的产品更增加了人气。看来，美女的力量还是不容小视的。
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