Recently, the China Association for Quality's "2024 Brand Innovation Conference" was held in Ganzhou, Jiangxi. The brand management achievement of Sinohydro Bureau 14 Co., Ltd., "Building the 'Pumped Storage Ace' Brand Card to Empower Green Development," won the "2024 China Enterprise Brand Innovation Achievement Award."

It is reported that the China Enterprise Brand Innovation Achievements are evaluated in accordance with the relevant requirements of the group standard "Guidelines for Evaluation of Brand Innovation Achievements" from five aspects: brand strategy innovation, brand culture innovation, brand image design innovation, brand digital innovation, and brand management innovation. After nationwide enterprises' independent applications, recommendations by local industry associations, compliance reviews, expert reviews, final reviews, and other stages, a total of 70 achievements were ultimately selected.

In recent years, in order to thoroughly implement the new development philosophy, vigorously develop clean energy, and promote green development, Sinohydro Bureau 14 Co., Ltd. has given full play to the core functions and core competitive advantages of a central state-owned enterprise, deeply cultivated the field of pumped storage power station construction, comprehensively mastered the key construction technologies and management experience for large-scale pumped storage power stations, and created a brilliant "Pumped Storage Ace" brand card. Since undertaking the construction of China's first large-scale pumped storage power station—the Guangzhou Pumped Storage Power Station—in 1988, Sinohydro Bureau 14 Co., Ltd. has participated in pumped storage project construction for 36 consecutive years and has taken part in the construction of more than 30 pumped storage power stations. It has become the construction enterprise in China that currently ranks first in completed installed capacity of pumped storage units, has the longest continuous construction period, and has installed and commissioned the most pumped storage units, boosting clean energy construction with practical actions and fulfilling its responsibilities as a central state-owned enterprise.

By benchmarking against world-class enterprises, the leading role of Sinohydro Bureau 14 Co., Ltd.'s brand building in the company's high-quality development has been continuously enhanced. Last year, the brand innovation achievement "Strengthening Brand Culture Innovation, Focusing on Building the '1233 Project' for a Strong Brand Enterprise" won the "2023 China Enterprise Brand Innovation Achievement" and was awarded the first prize for enterprise brand innovation achievements in the electric power industry.

Next, Sinohydro Bureau 14 Co., Ltd. will continue to solidly advance the brand building of "Underground Iron Army, Hydropower Elite Force, Pumped Storage Ace," providing strong support and accumulating new momentum through brand strength for building a world-class enterprise.