Adhering to a people-centered value orientation, Huaxia Bank fully implements the spirit of the 20th National Congress of the CPC, the Third Plenary Session of the 20th CPC Central Committee and the arrangements of the Central Financial Work Conference. In the "Financial Education and Publicity Month" jointly launched by the National Financial Regulatory Administration, the People's Bank of China and the China Securities Regulatory Commission, the Bank closely follows the theme of "Writing a New Chapter of Finance for the People, Safeguarding Rights and Preventing Risks," and remains committed to serving the public in combating fraud and illegal fundraising, serving county-level grassroots rural revitalization, and serving the people in the new-media era. It advances financial education and publicity in depth and strives to write a new chapter of finance for the people.

　　It remains committed to serving the public in combating fraud and illegal fundraising, ensuring that finance for the people produces real results. Huaxia Bank gives full play to its role as a main force in financial education and publicity. The head office and all branches act in coordination, from the head office's strategic layout to the considerate services of grassroots outlets, building consensus and pooling strength to bring financial knowledge on combating fraud and illegal fundraising directly to the people. Branches give full play to their outlets as publicity fronts, carrying out a series of "Presidents Talk About Consumer Protection" and "President Reception Day" activities, setting up financial education zones, and organizing themed sessions such as "Treasury Bond Mini-Classes," focusing on the real difficulties and actual needs of the elderly, new urban residents and people with disabilities, and providing them with financial services. At the same time, they go deep into the grassroots frontline and, through the "five entries" publicity campaign—entering villages, communities, schools, enterprises and business districts—bring a "financial feast" to the people. The head office and the Beijing Branch jointly held a financial education and publicity activity at the Mid-Autumn Garden Lantern Fair, designing popular and entertaining games that attracted citizens to participate and learn about the eight major rights and interests of financial consumers. Booths provided financial consulting services and distributed publicity leaflets to promote knowledge of combating fraud and illegal fundraising. More than a thousand customers participated that day, making it the most popular financial service booth in the park. The Credit Card Center, together with Beijing Radio and Television Station, went to Yongning Town to carry out financial education and publicity activities for county-level grassroots communities. Through senior executives explaining financial knowledge and anti-fraud police officers and psychological experts analyzing typical cases, they enhanced grassroots people's ability to combat fraud and illegal fundraising and showcased the new trend of finance for the people. The Shenzhen Branch, in coordination with local media, launched the activity "Learn to Be a Little Media Person and Spread Positive Financial Energy," openly recruiting nearly 50 primary and secondary school students as "little financial journalists" and bringing them into the New Media Building for a series of rich and varied practical courses, guiding young people to pay attention to financial security and creating a good atmosphere in which educating one child drives one family and influences the whole society. The Wuhan Branch, grounded in "financial rights protection," boldly acts as a "family member" for consumer rights protection. It established a system of on-duty legal counsel and, together with five influential law firms in Wuhan, formed a financial lawyer service team to provide convenient on-site legal services and consultations to customers every day, guiding customers to seek compensation in accordance with the law, stay away from the "agency rights protection" black and gray industry, and safeguard financial consumption.

　　It remains committed to serving county-level grassroots rural revitalization, ensuring that finance for the people goes deeper and becomes more solid. Huaxia Bank goes deep into county-level grassroots areas, shifts the focus of education and publicity downward, and enhances its value contribution in boosting rural revitalization. In line with the county-level characteristics within each branch's jurisdiction, it steadily advances the special campaign "Shouldering New Missions: Consumer Protection in Counties." Targeting key groups in counties such as the elderly, the young, new residents and ethnic minorities, and through forms such as "going to the market," "bringing a stage show to villagers" and "financial publicity caravans," 40 tier-one branches carried out more than 100 county-level financial education and publicity activities across the country. Employees of five branches served as village-based cadres and went deep into villages to carry out financial education, effectively expanding the penetration of financial knowledge among grassroots people and improving grassroots financial consumers' ability to identify and prevent risks.

　　The Shenzhen Branch went to Hongluo Village, Ebu Town, Shenshan Cooperation Zone, and, in light of language, culture and customs, focused on financial poverty alleviation policies for ethnic areas, the eight rights and interests of financial consumers, convenient and beneficial services, and prevention of illegal fundraising in carrying out financial education and publicity. The Ningbo Branch went to Hengkantou Village in Liangnong, a place rich in revolutionary memories, set up publicity booths and opened financial knowledge classes, focusing on digital finance and elderly care finance, patiently popularizing basic financial knowledge to villagers, explaining how to use digital smart services, and reminding older people to guard their "money bags." The Wenzhou Branch, together with local county volunteer teams and volunteer associations, carried out education and publicity on preventing telecom and online fraud in rural cultural halls, calling on family members to pay more attention to and protect older people and jointly safeguard the rural financial security environment. The Shaoxing Branch established a financial education and publicity partnership with the village committee of Zhongbixi Village, regularly providing free financial consulting services to villagers every month and achieving regular and institutionalized county-level consumer protection publicity.

　　Huaxia Bank gives full play to grassroots forces such as rural revitalization village-based work teams and uses practical actions to help extend financial services in depth. Cadres of the Chengdu Branch's targeted assistance youth commando team carried out a financial publicity rural tour in Nazidian Village, Wachang Town, Muli Tibetan Autonomous County, popularizing basic financial knowledge and explaining current loan policies to villagers to support targeted assistance. The Shijiazhuang Branch organized rural revitalization village-based cadres to set up a new "Huaxia Bank Shijiazhuang Branch Financial Education and Publicity Column" in Erdaozhuang Village, Xiazhuang Township, Fuping County, Baoding, using thought-provoking cases to publicize to villagers knowledge such as "invest prudently," "consume rationally," "use cards safely" and "protect rights rationally." The Hohhot Branch's rural revitalization working group stationed in Sanjiazi Gacha worked with the team in Sanjiazi Gacha, Kulun Town, to popularize financial knowledge such as agricultural loans, personal credit reporting and channels for safeguarding rights in financial consumption disputes to nearly a thousand Mongolian villagers, explain typical cases of preventing financial risks, and create a good atmosphere in which everyone "understands finance, trusts finance and uses finance."

　　It remains committed to serving the people in the new-media era, ensuring that finance for the people is lively and effective. Huaxia Bank remains committed to going deep into the grassroots and staying close to the people, turning complex financial knowledge into typical, easy-to-understand publicity language and cases so that financial education truly benefits the general public. It actively uses technological means to build a publicity matrix combining online and offline in the new-media era, making financial knowledge readily accessible and further broadening the coverage and influence of financial education. It joins hands with authoritative media and radio stations to conduct in-depth dissemination through livestreams, one-on-one interviews and other forms on topics such as preventing harm from illegal financial activities and financial measures that benefit and serve the people. The Beijing Branch cooperated deeply with the "Civil Code" program of Beijing Television's finance channel to carry out financial education and publicity activities for merchants in business districts with high merchant concentration, popularizing the eight rights and interests of financial consumers, advocating rational allocation of financial assets according to one's own investment and wealth management needs, cherishing credit, borrowing rationally, staying away from illegal financial intermediaries, and enhancing risk prevention awareness. The Shenzhen Branch invited judges from the court's internet and financial adjudication division and professional financial lecturers to the "Financial Insiders Livestream Lecture Hall," using accessible explanations and vivid case analysis to popularize key financial knowledge for the general public, including account management, investment risk identification, key points for signing credit contracts and safe use of credit cards, jointly safeguarding consumers' lawful rights and interests and preventing financial risks. The Qingdao Branch, together with the local television station, carried out the "Senior Executives Talk About Consumer Protection" activity, holding discussions with well-known hosts of Qingdao TV on how older people can prevent telecom fraud, actively showcasing the Bank's achievements and distinctive practices in financial consumer protection, and broadcasting them on local news radio, CCTV Video and other platforms, achieving good publicity results.

　　Taking educational activities as the entry point and finance for the people as the starting point, from cities to villages and from online to offline, Huaxia Bank has taken multiple measures and pursued innovation and change, practicing a new image and new trend of a people-centered value orientation, effectively improving the quality and efficiency of financial services, forming a strong positive energy of finance for the people, and contributing to building a safer, more stable and more harmonious financial environment.