— The 2024 Changsha International Construction Equipment Exhibition Southeast Asia Sub-exhibition Opens

Autumn has arrived while summer lingers. At 10 a.m. on August 22, the 2024 Changsha International Construction Equipment Exhibition Southeast Asia Sub-exhibition kicked off in Kuala Lumpur, Malaysia. This is the second time the organizing committee of the Changsha International Construction Equipment Exhibition has entered Southeast Asia. Nearly one hundred renowned global construction machinery brands and exhibitors appeared, including SANY, Zoomlion, LiuGong, Hyundai, JCB, Sunward, Lonking, Shantui, SDLG, Tongly Heavy Industry, Shandong Qiyun, Wuxin Tunnel Equipment, and Hunan Youzuan. Chinese heavy equipment is shining on the Southeast Asian stage, fully demonstrating the "two-way journey" between Chinese construction machinery "going global" and the demands of the Southeast Asian market, and, under the Belt and Road Initiative, shaping a new pattern of international economic and trade cooperation for China's construction machinery.

Sun Shuqiang, Minister-Counselor of the Chinese Embassy in Malaysia; Zhou Zhangsheng, Second-Level Inspector of the Hunan Provincial Department of Commerce; Li Xiaobin, Second-Level Inspector and Deputy Secretary-General of the Changsha Municipal Government; Bian Yongming, Chairman of the Chinese Construction Machinery Society; and Shi Laide, Honorary Chairman and Party Secretary of the Chinese Construction Machinery Society, attended the opening ceremony and delivered speeches. More than 300 representatives from industry associations, well-known enterprises, and buyers from Malaysia, the United States, Singapore, Indonesia, Thailand, China, and other countries attended the opening ceremony and witnessed the grand event, including Wee Hin Khin, President of the Master Builders Association Malaysia; Fu Fangqiao, Vice Chairman of the Malaysia Belt and Road Economic Friendship Association; Qiu Guoping, Secretary-General of the Malaysia Belt and Road Economic Friendship Association; Li Kai'en, Asia Regional General Manager of the Association of Equipment Manufacturers (USA); Datuk Seri Mohd Ajib, President of the Malaysia Mining Chamber of Commerce; Lei Zhifang, President of the Malaysia Mobile Crane Owners Association; Datuk Seri Too Keng Tiong, JP, President of the Malaysia Quarry Association; Chandra Ramprakash, President of the Malaysia Contractors Association; Liang Fuyao, President of the Malaysia Heavy Construction Machinery Owners Association; Fu Guohua, Deputy Chairman of the Malaysia Heavy Construction Machinery Owners Association; Lin Shiwei, President of the Malaysia Vegetable Farmers Association; and Luo Jinyi, Deputy President of the Malaysia Fruit Farmers Association.

China and Malaysia are friendly neighbors across the sea, and the friendship between the two countries has a long history. Sun Shuqiang, Minister-Counselor of the Chinese Embassy in Malaysia, said at the opening ceremony: This year marks the 50th anniversary of the establishment of diplomatic relations between China and Malaysia and the Year of China-Malaysia Friendship. Over the past 50 years, bilateral trade has grown nearly a thousandfold; two-way investment has grown from nothing to something, from one-way to two-way, with ever-enriching content; the two economies are "intertwined," each becoming an important partner of the other, and the two sides have achieved mutual success, providing assistance and impetus for each other's economic growth. It is hoped that at this international construction machinery exhibition, Chinese entrepreneurs and entrepreneurs from various countries present will engage in in-depth exchanges, gain friendship, and conclude a rich array of project agreements.

Two-Way Journey: Jointly Building an International Platform for Economic and Trade Exchange in the Southeast Asian Construction Machinery Industry Chain

A grand event that crosses the ocean is the "two-way journey" between Chinese construction machinery enterprises "going global" and the demands of the Southeast Asian market. The Southeast Asia Sub-exhibition of the Changsha International Construction Equipment Exhibition has now been held for two consecutive editions. Through the window of this overseas sub-exhibition, the exhibition aims to seize the new opportunities brought by the opening of the RCEP region and, through exhibitions and forums, organize Chinese construction machinery enterprises to go global as a group, expand into Southeast Asian and Belt and Road markets, establish close collaborative channels with construction and engineering contractors, associations, and major clients in major Southeast Asian countries, and comprehensively enhance the internationalization and professionalism of the Changsha International Construction Equipment Exhibition.

The reporter learned on site that the three-day exhibition has a total exhibition area of 12,000 square meters and features five major specialized exhibition zones: construction machinery, mining machinery, building machinery, construction machinery supporting parts, and agricultural machinery. More than 100 exhibitors and thousands of exhibits are on grand display, showcasing new products, new technologies, and new concepts in construction machinery to global buyers, and composing the majestic march of the Chinese equipment legion accelerating its going-global pace.

Zhou Zhangsheng, Second-Level Inspector of the Hunan Provincial Department of Commerce, said in his speech: "Hunan and Malaysia enjoy close people-to-people bonds and complementary industries. Riding the east wind of the 50th anniversary of China-Malaysia diplomatic relations, friendly exchanges between the two sides have continued to deepen, people-to-people exchanges have continued to expand, and economic and trade cooperation has yielded fruitful results. In 2023, bilateral trade reached 36.5 billion yuan; Hunan has cumulatively established 43 overseas investment enterprises in Malaysia, with a Chinese contracted amount of outbound direct investment of 840 million US dollars. Especially in rail transit, construction machinery, and infrastructure construction, Hunan and Malaysia have a broad foundation for cooperation and significant complementary advantages, achieving the goals of shared industrial prosperity, joint scientific and technological creation, and resource sharing."

Cooperation and Exchange: Jointly Creating a New Future for Belt and Road Regional Development

With the theme "High-end, Intelligent, Green—A New Generation of Construction Machinery," and in order to promote in-depth exchange and development of the construction machinery industries of the two places, the exhibition will concurrently hold the Southeast Asia Construction Machinery and Mining Machinery Cooperation and Development Forum, the Agricultural Machinery Industry Chain Supply and Demand Matchmaking Conference, the Construction Machinery Remanufactured (Second-hand) Equipment Economic and Trade Matchmaking Conference, and the Construction Machinery and Building Equipment and Heavy Equipment Technology and Business Matchmaking Conference, and will organize 15 to 20 business matchmaking meetings between enterprises, setting the stage for Chinese and foreign investors and investment promoters.

This exhibition attracted more than 60 Southeast Asian business associations to participate as delegations, including the Master Builders Association Malaysia, the Malaysia Belt and Road Economic Friendship Association, the Malaysia Mining Chamber of Commerce, the Malaysia Mobile Crane Owners Association, the Malaysia Quarry Association, the Malaysia Contractors Association, the Malaysia Heavy Construction Machinery Owners Association, the Malaysia Vegetable Farmers Association, the Malaysia Fruit Farmers Association, the Penang Fruit Farmers Association, the Malaysia-China Strategic Association, the Malaysian Indian Contractors Association, the Malaysian Bumiputera Contractors Association, and the Malaysia Mobile Crane Owners Association. The number of professional visitors exceeded 8,000.

Signings Exceed 100 Million, Sounding the March of Chinese Construction Machinery Going Global

The exhibition not only showcases new products, new technologies, and new concepts of China's construction machinery industry to global buyers, but also meets the procurement needs of Southeast Asian buyers for one-stop purchasing across the entire industry chain.

A total of 6 procurement projects were signed at the opening ceremony, involving the procurement of main machines and accessories. SANY Heavy Industry, Zoomlion, LiuGong, Sunward, Jiuwu Intelligent, and Shandong Qiyun signed procurement agreements totaling 160 million yuan.

Li Xiaobin, Second-Level Inspector of the Changsha Municipal People's Government, said on behalf of the organizers: "The Changsha International Construction Equipment Exhibition has become an industry grand event integrating international forums, international competitions, cutting-edge industry technology exchanges, and displays of the style of global enterprises. We eagerly look forward to taking this Southeast Asia Sub-exhibition as an opportunity to further deepen exchanges and cooperation and work together for win-win results, jointly promoting the high-quality development of the construction machinery industry. We sincerely wish that the participating enterprises and buyer friends will find business opportunities at this exhibition and reap more cooperation results. The 4th Changsha International Construction Equipment Exhibition in 2025 will be grandly held in Changsha from May 15 to 18, 2025."

The 2024 Second Southeast Asia Sub-exhibition of the Changsha International Construction Equipment Exhibition has built a platform for China's construction machinery industry to move toward ASEAN and the world, and has also provided the ASEAN market with an excellent opportunity to gain an in-depth understanding of China and embrace Chinese industry. With two consecutive carefully prepared Southeast Asia Sub-exhibitions, the exhibition organizing committee has cultivated close ties with more than 60 industry associations and over ten thousand professional visitors in Southeast Asia. It will continuously channel high-quality international professional visitors from Southeast Asia into the 2025 Changsha International Construction Equipment Exhibition, making the exhibition higher in standard and more international in style, and truly achieving one-stop expansion of global high-quality business opportunity resources.