According to the 2012 annual report data, Zoomlion's market share continued to increase across various markets: in concrete machinery, its truck-mounted concrete pump products hold a leading market position; its mixer trucks, truck-mounted pumps, and mixing plants all rank first in national market share in their respective industries; in lifting machinery, the company's tower cranes maintain the top position in the domestic market, and its crawler crane products achieved the highest domestic sales.

    Zoomlion's achievements are inseparable from its outstanding corporate culture. Zoomlion's core philosophy is "Sincerity without end, broadness and depth enduring far," with "sincerity" as the starting point and value coordinate of its business. Guided by this core philosophy, it has formed a cultural system of "one origin, two dimensions, three principles, four virtues, five hearts, six diligences, seven capabilities, and eight qualities."

    In the process of internationalization, Zoomlion continues to innovate and enrich the cultural connotations of "Sincerity without end, broadness and depth enduring far." In the process of integrating overseas resources, Zoomlion has won recognition and welcome from the international community with the concepts of "inclusiveness, sharing, and responsibility."

    In previous years, as Zoomlion expanded step by step, like other enterprises, it began to acquire and merge with peer companies. However, Zoomlion did not hastily abandon brands that had already formed considerable influence due to restructuring, mergers, or acquisitions. Instead, internally, through management innovation and cultural innovation, it achieved improvements in scale, efficiency, and culture, and distilled the cultural connotations of "one origin, two dimensions, three principles, four virtues, five constants, six diligences, and seven capabilities."

    It is understood that Zoomlion's brand culture has already had a widespread impact. This not only achieves a close integration of traditional culture and modern management concepts, earning widespread praise from all sectors of society, but also makes the influence of this cultural brand more "moistening things silently," laying a solid cultural foundation for the formation of a unified international brand system.