In just a few years, Chery Heavy Industry has completed the building of its products and brand, rapidly captured the market, and become a dark horse in the agricultural machinery industry. By adhering to technological innovation, gaining an in-depth understanding of market and user needs, and continuously increasing R&D efforts, its product influence has grown steadily and won favor with an increasing number of customers, with overseas markets continuously expanding. It is understood that Chery Heavy Industry successfully secured an agricultural equipment export order worth more than US$110 million from the Ethiopian government, setting a new record for the value of a single export order by a domestic agricultural machinery manufacturer this year. It has also established business contacts with more than 50 countries worldwide, indicating broad prospects for overseas market development.

　　Background information: Chery Heavy Industry Co., Ltd., referred to as "Chery Heavy Industry," is a large modern equipment manufacturing enterprise involved in construction machinery, agricultural equipment, special-purpose vehicles, marine equipment, and other industrial fields, with its headquarters in Wuhu, China.

　　The company's overall strategic goals are: by 2015, to become a well-known domestic equipment manufacturer; by 2020, to become an internationally renowned equipment manufacturer with the capacity for sustainable development to become a mainstream international equipment manufacturing company; and in the future, to strive to become a mainstream world-class machinery and equipment brand.