Since the construction machinery industry fell into a downturn last year, its growth has been slow. Although it is not as rapid as in previous years, the overall development trend of the industry this year remains positive. Despite a winding road, the industry is still moving toward a bright future.

　　Although the construction machinery industry alone appears weak, the development of related upstream and downstream industries remains optimistic. One closely related industry—real estate—has inevitably driven some construction machinery enterprises. Although real estate regulation has had a huge impact on demand for construction machinery, especially as developers suspended construction and sold only existing housing stock. The decline in construction starts and the lack of funds for other infrastructure construction have caused serious overcapacity in the construction machinery industry, further squeezing profit margins. However, the national urbanization drive has provided rare development opportunities for the construction machinery industry, and shantytown renovation and affordable housing construction have also provided demand support for the industry, offering considerable market space for construction machinery products.

　　In addition, judging from the recent revenue of listed construction machinery companies, 21 listed companies completed operating revenue of 118.549 billion yuan in the first half of 2013, down 13.07% year on year. Fortunately, because major construction machinery enterprises began to adopt more cautious sales policies in the second half of last year, the base for the second half of this year is low. Therefore, most construction machinery categories, represented by excavators, are expected to achieve positive year-on-year growth in the second half.

　　In this regard, industry insiders expect 2013 to be flat with 2012 or to maintain slight steady growth, and market sales are expected to recover in the second half of 2013. However, it should still be noted that the overall macroeconomic efficiency is in a stage of inertial decline. The accumulation of sales decline problems in the construction machinery industry in recent years makes it difficult for economic efficiency to rebound in the near term. Nevertheless, the overall trend is still toward recovery, though the path is quite winding.