Taking a Long-Term View and Adjusting Strategy: Xuzhou Construction Machinery Opens Up New Horizons

2013-09-17 697 0人评论

              It is understood that on September 6, the Xuzhou High-tech Zone Management Committee and the Tongshan District Government specially convened a seminar on the development of the construction machinery and special-purpose vehicle industry, in response to the severe situation currently facing the construction machinery industry and to discuss how relevant enterprises can overcome the difficulties together, inviting industry experts, scholars, and entrepreneurs to jointly explore the path of future development. Yang Hongqi, Honorary Chairman of the China Construction Machinery Association, and others were invited to attend.

  Today, the global construction machinery industry landscape is changing, and the Xuzhou construction machinery industry is also moving forward amid adjustments. Market structure, technological structure, and industrial structure are all facing strategic adjustments. New technologies, new processes, and new materials are constantly emerging; green manufacturing and intelligent manufacturing are driving new industrial transformations; and energy conservation and emission reduction are putting forward new requirements for development. Xuzhou construction machinery and special-purpose vehicle manufacturers should seize the opportunities of this new round of structural adjustment, take a long-term view, and strengthen strategic planning. Technologically, they should pursue high-end products, consolidate foundations, and adjust structures, advance intelligent manufacturing and green manufacturing, and drive and promote industrial upgrading.

  Xuzhou is China's capital of construction machinery. It should give full play to its role in leading and driving the industry, make full use of science and technology platforms, and act proactively. It should focus on the needs of national key projects, key fields, and emerging industries and concentrate on high-tech products; at the same time, it should also clearly grasp the trends of technological development in the industry and strive to seize opportunities in the industry's technological upgrading and seek development.

  Seize Opportunities, and Market Space Will Be Boundlessly Promising

  When specifically discussing the existing market opportunities in the construction machinery industry, the experts said that the market is right before our eyes! Recently, major floods have occurred in many parts of the country, with landslides and mudslides continuing, and there have also been many earthquake disasters in recent years. When natural disasters occur, various types of construction machinery disaster relief equipment are needed, creating very large market space. This depends on whether construction machinery manufacturers can respond well.

  The experts believe that preventing natural disasters and carrying out disaster rescue require a considerable amount of special construction machinery. Before long, various localities will purchase and stockpile batches of construction machinery for disaster relief in the same way they stockpile firefighting equipment. Which enterprises can step up well? Whoever steps up will be the winner in the market and will be able to profit as quickly as possible. They can not only recover quickly but also open up a new market for rescue construction machinery.

  As many construction machinery enterprises now focus their equipment on infrastructure such as railways and highways, Yang Hongqi offered his own view: once the roads are built, the equipment will no longer be needed, so construction equipment is short-lived. However, road maintenance and upkeep is a long-term process, and these products are the lasting ones, with boundless market space. Therefore, one should not focus only on immediate projects but should also consider the long term and make product planning and market decisions in advance.

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