Recently, the Publicity Department of the Party Committee of SASAC of the State Council held in Beijing the 2023 Central Enterprises Socialist Core Values Theme Micro Film (Micro Video) Screening and Release Ceremony. The "Sparking Micro-Talks on the Spirit of the 20th CPC National Congress Series of Micro Videos" created by China Railway 14th Bureau Group was rated as an outstanding micro video for grassroots theoretical publicity of the spirit of the 20th CPC National Congress by central enterprises, and representatives of the creators took the stage to receive the award.

To deeply study, publicize and implement the spirit of the 20th CPC National Congress, the Party Committee of SASAC organized and carried out the outstanding micro video display activity for grassroots theoretical publicity of the spirit of the 20th CPC National Congress by central enterprises, organizing the grassroots theoretical publicity front of central enterprises to go into the frontline and among employees, to explain the spirit of the 20th CPC National Congress clearly and plainly, to explain the new deployments and new requirements of the 20th CPC National Congress on state-owned assets and state-owned enterprises and on the work of the enterprises and their fields clearly and plainly, and to create and collect theoretical publicity micro video works full of the flavor of the times and the distinctive characteristics of central enterprises.

The Party Committee of China Railway 14th Bureau Group innovated the forms of publicity and presentation, gave full play to the communication advantages of integrated media, and planned and produced the "Sparking Micro-Talks on the Spirit of the 20th CPC National Congress Series of Micro Videos," using the "sparks" of theory to light up the "light of faith" and illuminate the path of striving.

The series of micro videos is divided into ten topics, including "Deeply Advancing the Great New Project of Party Building in the New Era," "Comprehensively Promoting Rural Revitalization," and "Striving to Advance the Construction of New-Type Industrialization." Each topic is short and concise, with a clear theme, rich content, and accessible explanation, closely combining the characteristics of the enterprise with employees' points of concern and cultural connection points, transforming "written language" into "everyday talk," and widely disseminating them through online and offline channels, promoting the spirit of the 20th CPC National Congress to take root at the grassroots level, go deep and solid, and enter the mind and heart.

In recent years

China Railway 14th Bureau Group

has focused on strengthening the construction of new media platforms

continuously innovating communication methods and improving communication effectiveness

Recently

at the 2023 China Industry Short Video Competition,

the 2023 China Newspaper Association New Media Development Conference

it also won multiple awards

First Prize for Best News Work at the China Industry Media Short Video Competition

The world's first railway around a desert opens! This is a miracle that only China has

On June 16, 2022, the Xinjiang Hotan-Ruoqiang Railway, in whose construction China Railway 14th Bureau Group participated, was successfully opened to traffic, marking the official closure of the world's first railway line around a desert. This news has high value, high information density, fast timeliness, excellent camera presentation, and good communication effects, demonstrating the key role of media convergence in the news communication process. At the same time, related topics such as #World'sFirstRailwayAroundDesertClosedLoop# jointly initiated by China Railway Construction Corporation continuously topped the trending lists on Weibo, Douyin, and Bilibili, with cumulative reads of related topics approaching 200 million, achieving breakthrough-circle dissemination across all-media platforms.

Second Prize at the China Industry Media Short Video Competition 

Best Visual Work

When a super project is opened from the perspective of #The Wandering Earth#

On May 17, 2023, the right line of the Jiangyin-Jingjiang Yangtze River Tunnel, in whose construction China Railway 14th Bureau Group participated, was successfully holed through. This was the first time a 16-meter-class shield machine crossed the Yangtze River. The shield machine, named "Jiangxin No. 1," has a total length of 165 meters and weighs 4,300 tons. Like a "space station," it has a strong sense of technology and industrial style. This work combines the popularity of #The Wandering Earth# with a major national project, innovatively adopting an FPV drone perspective to fly through the narrow underground space, stunningly showcasing the style of a "future underground city," and, paired with the "Space Elevator" background music, fully immersing the audience in a "science fiction scene."

China Newspaper Association New Media Development Conference

Outstanding Case

The "Jinghua" successfully emerged! The first line of the Beijing East Sixth Ring Road Reconstruction Project is holed through!

On June 28, 2023, the "Jinghua," the shield machine with the largest diameter ever made in China, successfully emerged, and the west line tunnel of the Beijing East Sixth Ring Road Reconstruction Project undertaken by China Railway 14th Bureau Group was successfully holed through. This project is China's longest shield-tunnel expressway tunnel and also the country's first 16-meter-class super-large-diameter shield tunnel. China Railway 14th Bureau Group deeply advanced "5S" refined management, smart construction, and technological innovation, creating a model project with the fastest tunneling speed, the highest degree of intelligence, and the best construction quality in the industry.