Representative of BICES 2023 Organizers: Providing All-Round Support for BICES

2023-06-17 1290 0人评论

On June 13, 2023, the press conference and exhibitor preparatory meeting for the 16th China (Beijing) International Construction Machinery, Building Material Machines and Mining Machines Exhibition & Seminar (BICES 2023) was grandly held in Beijing. The meeting announced that, in addition to the conferences, forums, competitions, and selection events organized by the organizers themselves, relevant units will hold nearly one hundred events during the exhibition. At the press conference, representatives from the Silk Road Center, Zhuozhong Publishing, Lumi Machinery Network, Zhuoyuan Zhilian, HC360 Construction Machinery Network and other organizers of exhibition-related activities introduced their preparations for organizing related activities during BICES 2023 based on their respective resource advantages.


Yang Guang, Deputy Director of the Silk Road International Capacity Cooperation Promotion Center:


During this year's BICES exhibition, the Silk Road International Capacity Cooperation Promotion Center will once again join hands with the China Construction Machinery Association to carry out the activity of Silk Road Center leading talents visiting BICES.


The Silk Road International Capacity Cooperation Promotion Center is a comprehensive service platform serving international capacity cooperation under the Belt and Road Initiative. Through building four important platforms—an action-oriented think tank, international cooperation and exchange, a talent Whampoa Military Academy, and a collaborative ecosystem of collective cooperation—the Center guides and promotes enterprises to better participate in the Belt and Road construction and seize the development opportunities of international capacity cooperation.
In the process of enterprises going global, it helps enterprises gain a deeper understanding and grasp of the global economy, politics and culture, cultivate international strategic thinking and vision, and forge a group of outstanding entrepreneurs and backbone forces of the new era with great talent and bold vision, international perspective, openness and risk-taking awareness, promoting Chinese wisdom and Chinese solutions to the world.
The Silk Road Leading Talents program relies on the Silk Road International Talent Alliance jointly initiated by more than 50 central enterprises and our Center. It is a talent training program carried out around the Belt and Road development and construction to promote mutual cooperation among enterprises. Targeting problems such as insufficient experience in overseas investment management and risk control capabilities when enterprises go global, it adopts a teaching model of case analysis and mutual visits among enterprises to train senior managers capable of participating in international competition. Since the project was launched, ten sessions have been successfully held, with more than a thousand trainees from enterprises such as China State Construction, China Communications Construction, Zijin, Weiqiao, and LiuGong, covering more than 20 industries including mining development and construction, infrastructure construction, electric power, energy, communications, building materials, metallurgy, and chemicals; they have tens of thousands of overseas branches in 185 countries; they have built 41 overseas parks, including 21 national-level economic and trade parks; and Silk Road leading talents have participated in more than 3,000 overseas cooperation projects.

In 2019, we brought more than a hundred clients who are Silk Road leading talents to BICES, and jointly held with the Association the International Capacity Cooperation Overseas Contracting and Construction Machinery Cooperation Forum. The event gathered more than 200 representatives from well-known upstream and downstream enterprises in engineering contracting and construction machinery and leading enterprises in international capacity cooperation. Focusing on promoting interactive cooperation and collective overseas expansion between China's overseas engineering contracting enterprises and construction machinery manufacturing enterprises, it discussed key topics such as new opportunities for Belt and Road development, new models of collective overseas expansion through cooperation between central and private enterprises, new ideas for overall layout of domestic and overseas markets, new trends in mechanical equipment technology research and development, and new paths for international innovation and collaboration. Although the forum was held for the first time, it received unanimous praise from participating engineering contracting units and construction machinery industry enterprises, laying a solid foundation for our cooperation with the Association again this year.


In recent years, with the continuous development of construction machinery equipment in intelligence, green development and high-end orientation, in order to better serve the Belt and Road construction and further promote and deepen collaboration and connectivity between supply and demand sides in Belt and Road construction projects, the Center and the Association will continue to cooperate during BICES 2023 to hold the second forum. It is currently planned to be held on the afternoon of the third day of the exhibition (September 22). Building on the first forum, it will be comprehensively upgraded in terms of content setting and guest invitations, organizing more trainee enterprises from mining development and engineering contracting to participate in the forum and interact with exhibitors, sharing and displaying cooperation achievements formed in recent years on site, and setting up a cooperation signing session to achieve better results and make the forum a brand event of BICES.
At the same time, we also hope that this forum will receive attention, support and participation from more industry enterprises. The International Capacity Cooperation Overseas Contracting and Construction Machinery Cooperation Forum and Silk Road Center Leading Talents Visiting BICES 2023 will build a cooperation platform and a solid bridge for enterprises to go global!
Here, I wish BICES 2023 a successful holding in advance, and sincerely invite everyone to actively register and participate in the international capacity cooperation special event of Silk Road Center Leading Talents Visiting BICES 2023.

Wang Qian, Deputy Director of the Construction Machinery Media Division of Beijing Zhuozhong Publishing Co., Ltd.:



Since 2001, when Zhuozhong Publishing undertook the BICES Daily Express, it has gone through more than 20 years of development. We have always kept pace with the times and continuously innovated. This time, Zhuozhong Publishing will once again undertake the BICES 2023 Daily Express and Exhibition Map, and will fully leverage its media advantages to provide all-round coverage of BICES 2023 through the Daily Express in three stages: before, during and after the exhibition.

At the same time, in addition to offline paper publications, we will join hands with the three major operators China Unicom, China Telecom and China Mobile to use 5G messaging technology to expand the online entrance of the Daily Express and promote it through online platforms. Combined online and offline reporting is an innovation in the on-site reporting of the Daily Express.
In addition, Zhuozhong Publishing will also hold the themed activity Discover the Beauty of Machinery at BICES:
First, more than ten short video channel hosts signed with the Jiangke MCN agency will form a Jiangke host exhibition tour group to conduct live streaming tours at the BICES 2023 exhibition site. The industry followers of the above hosts cover more than 5 million.
Second, using the short video media account Jiangzui Shuiji of Jiangke on Kuaishou, we will interpret product technologies and other aspects at the exhibition site. The account currently has more than 500,000 followers.
Third, by setting up check-in boards for popular products at the exhibition site, combined with the host tour group, the Jiangzui Shuiji Kuaishou account and on-site visitors, we will spread the features and highlights of exhibits at the exhibition site to the entire industry through short video platforms.
In short, Zhuozhong Publishing will leverage its media resource advantages, pool collective wisdom and efforts, and contribute its own strength to serving the exhibition. I wish BICES 2023 a complete success, and hope everyone gains a lot at the exhibition site.

Fang Jianxian, General Manager of China Lumi Machinery Network:




In another 100 days, BICES 2023 will arrive as scheduled. As is well known, BICES is one of the most influential brand exhibitions in the world. It has been deeply engaged in the construction machinery industry, has successfully held fifteen sessions, and has gone through 34 years of development.

First, I would like to thank the leaders of the China Construction Machinery Association for their care for China Lumi Machinery Network! Over the years, with the strong support of the Association's leaders, China Lumi Machinery Network has been able to grow and expand continuously. During BICES 2023, Lumi Network will fully leverage its advantages in media promotion, end users, digital marketing and other fields, and do its utmost to help the exhibition gain wider attention and dissemination. We will continue to disseminate exhibition information to all sectors of the industry in different stages before, during and after the exhibition, attracting all relevant parties in the industry to care about and pay attention to BICES 2023.
Second, in terms of exhibition communication, in addition to actively cooperating in publicity and reporting of BICES 2023-related content, we will also fully aggregate the momentum of multiple platforms including Lumi Network & Jiyouhui APP & Global-CE global site, and use digital communication means to enable comprehensive dissemination of BICES 2023 through special reports, exhibition live streaming, video interviews, VR exhibition viewing and other methods.
In terms of organizing professional users, Lumi Network has always actively organized the Jiyouhui Exhibition Tour Group to participate in BICES. Through the active sharing of Jiyouhui presidents and professional visitors from all over the country, the grand occasion of the exhibition, leading technologies, latest products and good exhibition experience are spread by word of mouth among machine friends. The uniformly dressed Jiyouhui once set off waves of red whirlwind at BICES. In 2023, we will continue to use the Jiyouhui platform to organize outstanding machine friends across the country, especially some influencer users, to participate on site, so that machine friends from all over the country can gather in Beijing, personally experience the unique charm of BICES 2023, personally witness the grand occasion of enterprise new product releases, test drive the latest products, learn about the industry's most cutting-edge technologies through the exhibition, share the industry festival, and gain more value!
In addition, during BICES 2023, Lumi Network will also adopt the Moxun Kunpeng Digital Exhibition System to empower BICES 2023 with leading digital technology. While helping all-round dissemination of the exhibition, it will enhance visitors' real-time exhibition experience and also help exhibitors better display and communicate their own value.
We believe that through the careful preparation of the organizers, BICES 2023 will not only become a good platform for exhibitors to display products and promote corporate brands, but will also become a shot in the arm during the industry adjustment period, presenting the global construction machinery industry with a widely acclaimed visual feast of construction machinery.
Finally, I sincerely wish BICES 2023 a complete success!

Dong Meng, Project Director of Beijing Zhuoyuan Zhilian Technology Co., Ltd.:



At BICES 2023, Zhuoyuan Zhilian will go all out, fully leverage its existing advantages, and further play its role from three paths to help make the exhibition a success.

First, as a company dedicated to new-generation information technology services and industry technology promotion, Zhuoyuan Zhilian is also more focused on the development of green, low-carbon, digital and intelligent technologies in the industry, and hopes to join hands with colleagues inside and outside the industry to jointly promote the pace of green and intelligent development of the industry. To this end, during BICES 2023, we will hold the Launch Meeting of the Construction Machinery Hundred-Person Association and the First Construction Machinery Green and Intelligent Development Forum. At the same time, we will set up a News Reception Hall at our booth and invite experts and scholars from the industry, enterprises, users and other fields to exchange ideas. Here, we also invite and welcome everyone to come and sit at our booth.
Second, as a company with media attributes, we must continue to fulfill our media responsibilities and build a communication matrix based on BICES 2023, achieving holographic, full-process, all-staff and full-effect communication. First Construction Machinery Network under Zhuoyuan Zhilian will, on the basis of continuing previous exhibition special reports, further combine the current advantages of rapid short video dissemination. Through its own short video communication matrix and industry video IPs such as First Construction Machinery Network and Banniang Jiadao, it will quickly build up voice and coverage around exhibition content.
Third, Zhuoyuan Zhilian will, as always, continue to deepen and implement the effectiveness of exhibition visits, fully promote and implement the related work of the BOSS delegation's participation in the exhibition, and, in combination with the characteristics of BICES 2023, carry out upgrades and precise planning to serve the last mile from display to transaction.
Zhuoyuan Zhilian will exert its own strength to add color and brilliance to the exhibition. I wish BICES 2023 a complete and successful holding!
Wang Caiying, General Manager of HC360 Construction Machinery Network:


As a professional media platform in the industry, HC360 Network has for many years worked hard to leverage its own advantages, fully cooperate with the BICES organizers and exhibiting enterprises in doing a good job of full-process tracking and reporting of the exhibition, and actively organize and carry out user activities and industry conferences during the exhibition.


At BICES 2023, HC360 Network will, as always, leverage its media influence and the industry resource advantages accumulated over more than 30 years to do a good job in all-round and three-dimensional publicity and reporting of the exhibition and exhibiting enterprises. It will also increase communication efforts and innovate reporting forms to support diversified and three-dimensional publicity of the exhibition.
During the exhibition, HC360 Network will continue to organize and host the China Construction Machinery Industry Conference and Brand Event (CMIIC). The 2023 14th Construction Machinery Industry Conference and Brand Event will be grandly held on the day before the BICES exhibition (September 19).
With the theme of Coordinating Main and Supporting Enterprises for Development, Gathering Brands to Create Strength, this year's conference will build a bridge for deepening cooperation between high-quality supporting enterprises and host enterprises in the industry. At the same time, the conference is committed to reflecting the current development trends and directions of product technology in China's construction machinery industry through the selection of product types declared by participating enterprises and the presentation of product technologies, and also presenting the annual market demand trends for products.
Through the industry conference and brand event, more high-quality products, advanced technologies, and outstanding brands and achievements will be promoted to the market and the vast number of users, and enterprises will also be helped to enhance their brand reputation and influence in the minds of users, recommending truly trustworthy outstanding brands for the industry! Discovering and promoting the benchmark and demonstration role of outstanding enterprises and products in the industry, and doing our due part to help the rapid and healthy development of China's construction machinery industry.
The second activity carried out concurrently with the exhibition is organizing a professional buyer delegation of more than 500 people to visit BICES 2023. HC360 Network will continue to leverage its industry user resource advantages, organize industry users, match supply and demand procurement transactions in a targeted manner around exhibitors, and promote exchanges and cooperation between the buyer delegation and exhibitors.
On the basis of the two concurrent activities of the exhibition, HC360 Construction Machinery Network will also leverage the advantages of its new media communication matrix, using video as the carrier, relying on multiple video platforms such as WeChat Channels and Douyin, and through multiple dimensions such as short videos and multi-line parallel live streaming, together with traditional reporting forms, to create a diversified and easily disseminated exhibition reporting matrix. We will do our part for the communication and reporting of this industry grand event, and help BICES 2023 once again create a high-quality grand event of the construction machinery industry.
Finally, I wish BICES 2023 a complete success!

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