On May 15, the 3rd Changsha International Construction Equipment Exhibition concluded perfectly amidst excitement, with 1,502 companies from around the world exhibiting, over 20,000 exhibits, and more than 350,000 visitors. At this global construction machinery event, Sunward once again delivered a brilliant answer, not only showcasing 50 powerful equipment models but also securing orders worth 1 billion yuan, achieving a double harvest in brand influence and economic benefits.

Superb Lineup, Igniting the Show

At this exhibition, as a complete solution provider, Sunward showcased 50 products in 6 major categories, including underground engineering equipment, excavators, aerial work machinery, emergency rescue equipment, crushing and screening equipment, and general aviation equipment. Nearly half of these were new products, meeting the diverse needs of customers from different fields and demonstrating the strength of "pioneering innovation" and the vitality of high-quality development.

At the same time, closely following the exhibition theme of "High-end, Intelligent, Green – A New Generation of Construction Machinery," Sunward's electric rotary drilling rigs, electric excavators, series of electric aerial work platforms, intelligent remote-controlled scissor lifts, intelligent remote-controlled wheel loaders, and other green and intelligent products made their debut at the Changsha exhibition. They not only attracted the attention of domestic customers and media friends but also drew many foreign buyers from Europe, North America, Southeast Asia, and other regions to stop and inquire.‍

"A customer from Europe ordered 400 electric excavators!" said the relevant person in charge of the International Market Development Center. Since its launch at the Bauma exhibition in Germany last year, Sunward's mini electric excavators have been well received by international customers and have quickly become star products with a strong international flavor.

To further enhance customer experience, Sunward set up human-machine interaction sessions. Indoors, there was a crawler excavator simulated driving cockpit that enabled theoretical, driving, and single-operation training and assessment. Outdoors, there was a "Digging King Challenge," where participants operated an excavator to pick up ping-pong balls and personally experience the equipment's stability. The two interactive activities were not only well received by customers but also attracted a large number of children, as the exhibition took place over the weekend, allowing them to appreciate the charm of major national equipment and subtly guiding them to "study for the rise of Made in China."

In addition, the online quiz prize event attracted nearly 10,000 participants, and the brand store was exceptionally popular, with cultural and creative products such as remote-controlled excavator models and mini models of aerial work platforms selling out.‍

Seizing the Momentum, Seeking Common Development

With products that stood out for their strength, hugely popular interactive activities, and deeper dialogues and reflections, Sunward actively sought common development with the industry through exhibition forums. At the 2023 International Construction Machinery Technology Development Summit, Vice General Manager Zhu Jianxin shared and discussed in depth with experts on the digital and intelligent transformation of the construction machinery industry.

At the same time, leveraging the exhibition platform to seize development opportunities, Sunward participated in activities such as the 2023 Hunan Emergency Rescue Equipment Supply and Demand Matchmaking Conference, the Changsha Construction Machinery New Product and New Technology Release and Supporting Procurement Signing Conference, and the Construction Machinery Remanufactured Equipment Export Trading (Auction) Conference, actively taking orders or signing contracts on site, achieving great results.‍

As the "host," Sunward also leveraged its home advantage by inviting nearly a thousand customers to its "home," leading them on field visits to its intelligent factory and production lines to appreciate the latest products and technologies. During the new product launch session, many customers placed orders on site, attracted by Sunward's products and services.

"When buying a rotary drilling rig, choose Sunward; their performance and service are impeccable," said a customer from Hubei. He purchased Sunward's flagship rotary drilling rig SWDM360H at the new product launch and said he would continue to follow the company's new products and technologies.

At the meeting, Sunward General Manager Xia Zhihong stated that in the next stage, Sunward will keep in mind its mission, leverage the advantages of "pioneering innovation," implement the concept of "creating value for customers," and continue to promote product and technology upgrades with higher standards. It will continue to resonate with national strategies, industry development, and social needs, join hands with partners to manufacture a better future, jointly promote the further development of China's manufacturing industry, and polish the "new business card" of national manufacturing!