On May 19, the highly anticipated 2021 Changsha International Construction Equipment Exhibition kicked off as scheduled. More than 1,500 exhibitors from 30 countries around the world gathered at the Changsha International Convention and Exhibition Center, with crowds surging and an unprecedented grand occasion.

As the first Hunan-cultivated enterprise to be listed in the Forbes Global 500, at this 'home turf' event, SANY Group, under the theme of 'Digital Innovation, Winning the Future with Intelligence', is showcasing 65 of its latest and most powerful concrete machinery, excavators, cranes, piling machinery, and emergency equipment. With a 10,465-square-meter exhibition area, it has once again secured the title of the exhibitor with the 'largest exhibition area and the most equipment', demonstrating to the world the passion and charm of the 'Hunan Engineering Machinery Army'.

'The Aura of a Leader'

On the morning of the first day, during a tour of the exhibition halls by Hunan Provincial Party Secretary Xu Dazhe and other provincial and municipal leaders, accompanied by SANY Group Chairman Liang Wengen, they inspected the SANY booth and listened to a report on the exhibition by SANY Heavy Industry President Xiang Wenbo.

It is reported that at this grand event, SANY has come with the greatest sincerity—most of the 65 exhibits are new products, and all four sub-booths have been completely redesigned. Whether in terms of exhibit variety, quality, or technical level, there are plenty of highlights, fully demonstrating a high-quality, global brand image.

In the outdoor area, the largest, tallest, and most imposing piece of equipment at the entire Changsha exhibition—the red boom of the 1,600-ton all-terrain crane reaches into the sky, upholding the high-end image of Chinese manufacturing with the aura of a 'leader' and absolute competitive advantage.

Next to it, the STC250BEV, which recently passed the Ministry of Industry and Information Technology's qualification review and is currently the world's only 'license-plate-eligible' pure electric vehicle crane, also made a 'grand appearance', meeting the public for the first time. Its fully charged range can reach 170 km, with an operating time of over 20 hours, full of star appeal.

On the first day, SANY Cranes also held a grand launch of the 'Lingzhi' new two-room cab. This cab is the industry's first to meet the world's most stringent crash safety standards, redefining new driving standards.

Although it rained heavily on the first day, the 'luxury-car-level' and 'futuristic' operating experience still had people lining up in long queues in front of the test-drive machines.

As the domestic sales 'ten-time champion', SANY excavators naturally received the most attention. During the event, 10 flagship models, including the domestically produced large excavator 'iconic product' SY485H, the newly upgraded SW955K, and the 'fuel-saving king' SY155, appeared in Changsha, capturing everyone's attention.

Indoors, the machinery corps consisting of 16 concrete machinery units and 13 road machinery units was equally impressive. The Hongyun version full-regulation C10 pump truck, equipped with SANY's self-made chassis, the new unmanned electric mixer truck and unmanned road roller that have been widely used in South China and East China, all made their debut at the Changsha exhibition, with enthusiastic crowds surrounding the products to find out more.

Next to the main stage, the first diesel-electric hybrid product of the 'World Pump King' family—the SY5153THBE diesel-electric dual-power truck-mounted pump, which can run on either diesel or electricity, one truck with two uses, helping customers easily handle high-rise pumping within 250 meters.

On the main road of the convention center, SANY Heavy Truck's 1,400-square-meter independent exhibition area was grand and eye-catching, with multiple 3.18-meter-tall 'Card Saint' models that were cute and novel, attracting a full crowd. On the first day, SANY Heavy Truck's first high-end product—the 'Jiangshan Edition'—was grandly launched here.

Flagship configurations, unprecedented preferential policies, a 168-square-meter immersive experience room, and a meet-and-greet for truck enthusiasts from across the country—the enthusiastic collision of various elements made this place a pilgrimage site for visitors, even causing traffic congestion at one point.

The SANY Palfinger & Emergency Equipment exhibition area in Hall E1 was also bustling with crowds. The 23-meter powerful demolition fire truck, PM45 multi-functional urban main battle fire truck, 21-meter short-boom large-tank fire truck, PK 40002 folding-boom truck-mounted crane, etc., were 'both handsome and capable', bringing constant surprises to the audience.

At this exhibition, SANY also displayed 31 core components such as hydraulic cylinders and slewing rings, highlighting its R&D and manufacturing strength across the entire industrial chain and earning praise from all sides.

'When Visiting the Exhibition, You Must See SANY'

AR car viewing, VR sales, DJ spinning, KOL live streaming! The first impression upon arriving at the SANY booth is 'trendy'!

LED screens, controlled by robotic arms, fly, splice, and rotate freely, forming various shapes and images. On the first day, the robotic arm matrix screen in the SANY exhibition area was undoubtedly the focus of discussion throughout the venue. 'Every transformation triggered cheers from the crowd.'

In order to let on-site customers and global buyers who cannot attend truly experience SANY's digital and intelligent progress, at this Changsha exhibition, a total of 16 KOLs incubated by various systems of the group, including Xixi from the Crane Business Unit and Zhang Xiaocheng from the Heavy Machinery Business Unit, gathered for the first time 'with their traffic'.

It is reported that the anchors will take turns to complete uninterrupted online live streaming, providing the most comprehensive, latest, and most vivid on-site reports to global users in multiple languages and on multiple platforms, delivering an audio-visual feast no less impressive than being there.

SANY Cloud Valley and Interactive Marketing also brought highly distinctive online virtual exhibition halls, which received unanimous praise. Through network technology, SANY's intelligent manufacturing and core businesses are intuitively presented in a digital way.

At the exhibition site, SANY also has the most popular intelligent VR experience area of the entire exhibition. 'After viewing the equipment, you can also 'drive' and experience it.'

A relevant person in charge introduced: 'The exhibition period of this Changsha exhibition also coincides with '520'. In addition to interesting themed planning, we will also prepare a special gift for every visitor who comes to the SANY booth.'

'The program arrangement is novel, the stage design is dazzling, and the presentation method is trendy!' praised Mr. Zhang, a customer from Shanghai. 'There is a saying in the industry, 'When visiting the exhibition, you must see SANY.' It truly lives up to its reputation as a 'Global Fortune 500' company.'

Digital innovation, winning the future with intelligence. As the capital of China's engineering machinery, Changsha has witnessed SANY Group's development from a small factory in Xingsha to today's 'Global Fortune 500'. In the future, SANY will continue to seize the opportunities of the times, accelerate digital and international transformation, and lead the industry's development.