On March 25, 2021, the China Construction Machinery Association (CCMA) and the China Machinery Industry Information Research Institute (CMII) held a signing ceremony for cooperation on the online exhibition platform — Cloud Exhibition — for the China (Beijing) International Construction Machinery, Building Material Machines and Mining Machines Exhibition & Seminar (BICES 2021) at the CMII broadcasting hall. Wu Peiguo, Secretary-General of the CCMA and Chairman of Beijing Tianshi Huagong International Exhibition Co., Ltd. (the Exhibition Company), and Shi Yong, Vice President of CMII, attended the ceremony and delivered speeches respectively. Lv Ying, Deputy Secretary-General of the CCMA and General Manager of the Exhibition Company, and Tian Fuxin, Director of the Industry and Market Research Institute of CMII, signed the agreement as representatives of both parties. Also present to witness the signing were Xia Wei, Deputy General Manager of the Exhibition Company, Liu Shibo, Deputy Director of the Industry and Market Research Institute of CMII, other relevant representatives, and representatives of well-known industry media.


　　In his speech, Wu Peiguo stated that BICES, hosted under the leadership of the CCMA, is the earliest construction machinery professional exhibition in China to obtain certification from the Global Association of the Exhibition Industry (UFI). Since its founding in 1989, after 32 years of development, BICES has always been committed to showcasing new technologies, new products, and new construction methods in the construction machinery industry, meeting the diverse needs of customers, and providing business opportunities in the global market, especially emerging markets along the Belt and Road. It is a valuable exchange platform for industry leaders to engage in dialogue and a stage that highlights the high-quality development of construction machinery. At the recent BICES 2021 media symposium, President Su Zimeng comprehensively reviewed the achievements of the construction machinery industry during the 13th Five-Year Plan period and the favorable development opportunities it faces during the 14th Five-Year Plan period. I also gave a comprehensive introduction to the progress of the exhibition preparations. At present, the industry development situation is good, exhibitors are signing up enthusiastically, and all preparatory work for the exhibition has entered a stage of full effort. I believe that BICES 2021 will surely become the most anticipated grand event in history.

　　CMII has a large industrial media group and rich experience in all-media operations, and successfully held the 2020 online machine tool exhibition. Today's signing ceremony with CMII for cooperation on the online exhibition is only the beginning of this project. Therefore, in the work ahead, I hope that the teams of both sides will further improve the goals and work measures for all tasks before, during, and after the BICES 2021 offline exhibition, further enrich and supplement the various functions of the online exhibition, further enhance the quality of BICES and the promotional and display effects for exhibitors, and meet the urgent needs of overseas visitors for online viewing, negotiation, and exchange. At the same time, I hope that the teams of both sides will strengthen cooperation, accelerate the pace of work, and put the BICES 2021 online exhibition into operation as soon as possible. I also sincerely hope that CMII can fully leverage the role of all media platforms across the institute and include the BICES 2021 exhibition as one of the publicity tasks of each media platform.


　　In his speech, Shi Yong said that after nearly 70 years of development, the China Machinery Industry Information Research Institute has now formed a new professional information content service system integrating five components: Machinery Think Tank, Machinery Media, Machinery Publishing, Machinery Distribution, and Machinery Digital. The all-media development of "paper media + online media + micro media + activities + live streaming + video + value-added services" is becoming a new label for Machinery Media, making its distinctive services for industry enterprises — such as brand publicity, product promotion, technical exchange, and exhibition services — more high-quality and high-value. The China Construction Machinery Association is one of the most influential and appealing associations in the machinery industry, and the BICES it hosts is an important grand event in the construction machinery industry. On the basis of jointly compiling and publishing the China Construction Machinery Industry Yearbook, the two sides are cooperating on the BICES 2021 online exhibition platform — Cloud Exhibition — opening a new model of friendly cooperation between the two parties. Both sides will fully leverage their respective advantages, collaborate closely, build a high-quality online platform, jointly carry out all service work for BICES 2021, and empower the development of China's construction machinery industry.


　　According to the cooperation agreement, the China Machinery Industry Information Research Institute will undertake the development of the BICES 2021 online exhibition platform — Cloud Exhibition — to support the BICES 2021 offline exhibition to be held in Beijing in September, and in particular to provide a high-quality online viewing experience for overseas customers who cannot reach the offline BICES site due to the impact of the global pandemic. While fully displaying the original offline exhibition, the platform will realize the digitalization and intelligentization of the exhibition. After testing and experiencing it successively with a number of exhibitors, all agreed that the launch of the online exhibition expands the original offline communication methods and greatly improves the communication efficiency between exhibitors and visitors. Exhibitors and visitors can at any time use the online exhibition platform to find exhibit information, quality exhibitors, concurrent activities, transportation arrangements, and other exhibition information. They can also conduct live streaming + video connection, appointments, talks, and other remote interactive communication methods, as well as precise matching of professional visitors and targeted invitations to industry users, obtain accurate information in advance, and participate in industry technical exchanges and supply-demand matching, making comprehensive preparations for the offline exhibition and jointly helping to build a platform for the high-quality development of the construction machinery industry.