China's plastic pipe industry should take the path of innovation

　　Because the plastic pipe market has broad prospects, enterprises have entered one after another. The low entry threshold has caused a series of problems such as market irregularities. China's plastic pipe industry must take the path of independent innovation and sustainable development.

　　Although the development of plastic pipes in China over the past two years has been unstoppable, there has also been the phenomenon of thousands of manufacturers emerging overnight, so the competitive pressure is enormous. Dealers often undercut each other, and some price cutters blindly engaging in price wars have triggered vicious competition. Some followers, unable to make profits due to their small scale, have begun to pass off inferior goods as superior, affecting the normal development of the plastic pipe market.

　　The industry itself also has many shortcomings: the overall equipment level of enterprises is low, and process technology is relatively backward. Few enterprises have successfully developed processing techniques and plastic pipe products through their own research efforts, and there remains a clear gap with developed countries. At present, domestic plastic water pipes and fittings are mostly general-purpose products, and the application of high-end plastic pipes is only in its initial stage. The lack of innovation keeps our products in the low-end market, making product marketing difficult to expand. As competition intensifies, many enterprises have fallen into difficulties including channel conflicts, rising costs, declining revenue, continuous customer complaints, and significantly reduced satisfaction.

　　To solve the difficulties faced by plastic pipe enterprises and enable this industry to continue developing rapidly along a standardized and orderly path, the urgent tasks are, first, to strengthen the standardization and rectification of market order, and second, to require the industry and enterprises themselves to embark as soon as possible on a substantive path of improvement centered on technological innovation and quality first.

　　Shangpu Consulting pointed out in the "2012-2016 China Plastic Pipe Manufacturing Industry Forecast and Investment Strategy Research Report": Although enterprises generally feel enormous market pressure at present, new opportunities are also embedded in the market. Enterprises should strive to develop high-end products, and through independent technological innovation, process innovation, equipment improvement, and independent design, launch a batch of new products, new technologies, and new equipment with independent intellectual property rights, so that China's plastic pipe industry can enter the fast track of healthy development.