With the theme of "Platform Creates Value, Brand Builds Dreams," the 2013 China Modern Agricultural Equipment Conference aimed to build communication and interaction among the government, industry, users, and enterprises under new business forms of agricultural production in China, and to jointly explore the path of innovative development of China's agricultural mechanization. General Manager Wang Jinfu provided an in-depth analysis and elaboration on the internal and external environment, opportunities and challenges, innovative development, and how the industry should respond, from four aspects: "environmental change, strategic choice, innovation-driven development, and customer relations."