2017 China Construction Machinery International Brand Promotion Event to Be Held in the US

2017-02-27 881 0人评论

 Over the past decade, China's construction machinery industry has made great progress and has become one of the internationally competitive sectors of China's equipment manufacturing industry. XCMG, Zoomlion, Sany, LiuGong, XGMA, Shantui, Linyi Machinery and others have become internationally renowned brands.

 In order to implement the central government's "Going Global" strategy, advance the Belt and Road Initiative and international production capacity cooperation, and implement the Several Opinions of the State Council on Strengthening the Cultivation of New Competitive Advantages in Foreign Trade and the Several Opinions of the State Council on Promoting the Stabilization and Improvement of Foreign Trade, the Ministry of Commerce has selected the 2017 US Construction Machinery Expo (conexpo-con/agg) as the platform for the international promotion of Chinese construction machinery brands, in order to strengthen foreign trade brand building, expand exports of self-owned brands, enhance the overseas image of self-owned brands, and promote the process of building a strong trading nation. A series of activities will be held to enhance the international influence of China's self-owned construction machinery brands. The Ministry of Commerce has entrusted the China Chamber of Commerce for Import and Export of Machinery and Electronic Products and the China Construction Machinery Association to jointly organize the event.

  The activities include:
        1. Building a 108-square-meter China Construction Machinery Brand Exhibition Area at the expo, selecting innovative and advanced Chinese construction machinery enterprises and products, arranging a unified display, and showcasing the style of China's construction machinery industry through product models, display boards, print and video materials;

  2. Inviting CCTV, Xinhua News Agency, more than ten renowned international construction machinery media outlets and several domestic professional media outlets to participate in this Chinese construction machinery brand promotion event;

  3. Printing a special publication for this promotion event, "Rising China Construction Machinery", to be distributed at the exhibition area and more than ten other locations at the expo;

  4. Compiling a digital database entitled "The Splendor of China Construction Machinery" (including text, images and video) and distributing it to international industry media for their editorial use;

  5. Holding a China Construction Machinery Brand Launch Conference and media reception, inviting heads of key Chinese construction machinery enterprises, domestic and international media, construction machinery users, industry experts, and heads of professional institutions to attend, conduct interviews and interact.

    The event has received the support and assistance of the Chinese Consulate General in San Francisco.
    Construction machinery professionals are welcome to visit the site and actively participate in the event.

    Exhibition location: G2116a
    Time: March 7-11
    Contacts: Xiang Fang, Yu Dongke (010-58280971), Jiang Lin, Zhang Ran (010-68519836,
    Wang Jinli, Chen Nengsong, Gu Yutan (010-64972231, guyutan@cmtm.com.cn )

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