Recently, the China New Real Estate Market Development and Green Building Summit Forum, jointly with the Real Estate Resources Professional Committee of the China Land Economics Society (referred to as "China Real Estate Committee") and the 10th Tsinghua Architecture Presidents' Annual Meeting, was grandly held in Beijing. The meeting was hosted by Wen Cong, a famous host from CCTV. Guests attending the meeting included Liu Zhongqin, Chairman and Party Secretary of the China Land Economics Society; Pan Mingcai, Chairman of the Supervisory Board of the China Land Economics Society and former Director of the Cultivated Land Protection Department of the Ministry of Land and Resources; Wang Juelin, Researcher and Professor at the Policy Research Center of the Ministry of Housing and Urban-Rural Development and President of the China Real Estate Committee; Tong Yuezhong, Honorary Vice President of the China Real Estate Industry Association; Kai Yan, Senior Expert on Housing at the Ministry of Housing and Urban-Rural Development, Expert Group Leader of the Human Settlements Environment Committee of the China Real Estate Industry Association, and Vice Chairman of the Asian Human Settlements Association; Guo Ninglin, Executive Director of the International Cooperation Center of the National Development and Reform Commission; Xu Dingming, Counselor of the State Council and Director of the National Energy Expert Advisory Committee; Niu Fengrui, former Director and Researcher of the Institute for Urban and Environmental Studies at the Chinese Academy of Social Sciences; Tang Xueshan, Expert Advisor on Landscape Architecture at the Ministry of Housing and Urban-Rural Development and Doctoral Supervisor at Beijing Forestry University; Liu Yong, Researcher at the Development Research Center of the State Council; Liu Ruoguang, Deputy Secretary-General of the China Real Estate Chamber of Commerce and Expert on Elderly Care Real Estate; Ding Xiaolun, Assistant Secretary-General of the China Land Economics Society and Director of the Office of the Project Promotion Service Center; Zhang Yunhui, Assistant Secretary-General of the China Land Economics Society and Executive Deputy Director of the Office for the Joint Construction of Top 100 Deep Breathing Small Cities; Liu Xinqi, Deputy Chief Engineer of China State Construction Engineering Corporation; Li Yong, Executive Vice President of the China Real Estate Committee; Liu Tonglin, Secretary-General of the China Real Estate Committee; Gao Lei, Postdoctoral Fellow at Tsinghua University and Deputy Secretary-General of the China Real Estate Committee; and other leaders, guests, leaders of co-organizers, leaders of supporting organizations, entrepreneur representatives, and mainstream industry media representatives, totaling more than 300 people, attended the meeting.

Meeting site

Wang Juelin delivered a keynote speech titled "Opportunities and Challenges of China's New Real Estate Market." He fully elaborated on the concept, scope, policies, and development prospects of the new real estate market. The new real estate market mainly includes cultural real estate, tourism real estate, elderly care real estate, and leisure real estate. The state attaches great importance to the development of these undertakings and industries, and the State Council has issued guiding opinions to support the development of these industries, bringing development opportunities to these new real estate markets. At present, such markets are in a period of rapid development, with unlimited markets and huge potential. However, because such markets are not yet mature, the investment scale is large, infrastructure is incomplete, and some local governments do not pay enough attention, which restricts the development of these markets. At present, when large real estate development enterprises have not entered much, it provides new markets and new opportunities for small and medium-sized real estate development enterprises. Small and medium-sized real estate development enterprises can enter such markets through alliances, cooperation, PPP models, etc., and in accordance with the requirements of national new urbanization, characteristic industry towns, green environmental protection and energy conservation, and market consumers, make each project refined, detailed, distinctive, and a corporate brand, which will open up a new world of their own.

Tong Yuezhong delivered a keynote speech titled "Chinese Real Estate Development Enterprises Getting Out of Difficulties and Seeking a Way Out." He stated that with the gradual advancement of new urbanization, according to existing surveys, the current task of curbing real estate bubbles is mainly aimed at cities with excessively high housing prices and rapid increases. For those small and medium-sized cities in the third and fourth tiers, especially in the central and western regions, the main task is still to destock real estate. This determines the development path for real estate enterprises in third- and fourth-tier cities: they must "win by excellence, be able to advance and retreat, and develop in a diversified manner": withdraw from the single residential model and try to enter the fields of park real estate, commercial real estate, tourism real estate, elderly real estate, and cultural real estate; withdraw from the development and operation model that completely relies on heavy assets, and strive to carry out light-asset development and operation models such as brand output, joint construction, and agent construction; abandon the business philosophy of completely relying on going it alone, actively participate in mergers and reorganizations, and achieve win-win results and reflect their own value in the process of increasing the concentration of the real estate industry; withdraw from development projects whose locations avoid areas with large real estate inventories and long destocking cycles, and actively enter areas with industrial support, strong population aggregation capacity, strong real estate demand, and better market prospects.

At the meeting, some experts and entrepreneurs were also invited to conduct in-depth discussions with representatives on issues such as how real estate enterprises can intervene in new urbanization construction, how small and medium-sized cities can destock, the development of the new real estate market, and how small and medium-sized real estate development enterprises can get out of difficulties. The attending representatives agreed that the effect was very good. The dialogue experts included Wang Juelin, Tong Yuezhong, Kai Yan, and Niu Fengrui; the dialogue entrepreneurs included Huang Ming, Chairman of Yunlianhui Network Technology Co., Ltd., and Wu Jinfang, Chairman of Xiamen Zhongdingxin Industrial Co., Ltd., etc.

Dialogue among some guests

The meeting was a complete success, providing an important interactive exchange opportunity and cooperation platform for many upstream and downstream industry chain enterprises in the real estate industry participating in new urbanization construction. The China Real Estate Committee will carry its historical mission and make greater contributions to the development and advancement of the new real estate industry.