On February 10, the XCMG Road Machinery "'Full-hearted Service' Upgrade and 'Six New Products' Launch & 'Road Home' Member Offline Activity Day, First Stop — Xuzhou" grandly opened, and XCMG Road Machinery secured 80 million yuan in orders at one stroke.

    More than 500 users from Xuzhou and surrounding areas were invited to visit the world's largest road construction and maintenance machinery manufacturing base — the XCMG Road Machinery Business Division — to experience XCMG's world-class quality and the charm of its grand corporate culture "up close," discuss construction techniques together, and enhance mutual trust and friendship.

    Continuously Meeting Customer Needs: "Full-hearted Service" Upgraded Again

    In February, in order to continuously meet customer needs and fulfill XCMG Road Machinery's full value chain and full-hearted service commitment, Mr. Meng Wen, Vice General Manager of XCMG Road Machinery, released the "Full-hearted Service" upgrade at the meeting.

    "Full" means a complete set of solutions and the full life cycle.

    That is, providing full-hearted service throughout the entire process before, during, and after sales; providing full supply chain services covering complete machines, parts, used machines, leasing, and after-sales service; providing complete construction solutions covering construction techniques, construction management, and construction equipment selection; and providing worry-free service guarantees throughout the entire process, from equipment selection, equipment matching, process construction plan consulting, operation training, repair and maintenance, spare parts supply, remanufacturing, to used machine replacement.

    "Heart" means 360-degree close support through networking, mechanization, and informatization.

    In terms of networking, a clearly tiered spare parts guarantee system: 1 central service spare parts center, 6 regional service spare parts centers, 57 spare parts dealers, more than 400 secondary outlets, 21 Road Home offline stores, and 30 regional Road Home member clubs; effective reserve volume and warranty spare parts fulfillment rates lead the industry, becoming a solid cornerstone for meeting customer service needs; in terms of mechanization, more than 300 service vehicles nationwide use RIMS intelligent positioning and tracking technology to ensure arrival at the site by the optimal route in the shortest time; in terms of informatization, XCMG Road uses systems such as CRM, RIMS, MES, and PDS to establish precise and efficient informatized management methods, fully utilizing high-tech technologies to provide customers with "Internet Plus" services.

    "Heart" means reassurance, confidence, and warmth.

    On-site customer signature service, telephone follow-up visits by customer service representatives of the Business Division, and whole-process supervision by the Group headquarters 400 service call center give customers reassurance; customized after-sales services are provided according to the specific conditions of products and customers, giving customers confidence; in addition to normal service measures, XCMG Road has also launched a series of value-added service programs such as the "3·15" Gold Medal Service Month, "Sending Coolness in Summer," and "Sending Warmth in Winter," bringing warmth to customers.

    Focusing on Quality Innovation Breakthroughs: "Six New Products" Burst Forth Together

    In February, the meeting also held the "2017 XCMG Group Complete Road Machinery Solutions Launch," which was divided into four sections: industry trends, company introduction, analysis of the six new aspects, and vision and goals. It focused on explaining the "Six New" represented by "new products, new technologies, new construction methods, new business forms, new measures, and new cases."

    In February, around "new products, new technologies, and new construction methods," in terms of compaction machinery, the focus was on combining earthwork projects, road surface compaction projects, and light maintenance projects to explain the leading strength of XCMG rollers, which have led the industry for 30 consecutive years; in terms of paving machinery, from the three dimensions of ultra-thick paving, ultra-wide paving, and ultra-thin paving, the high-end quality of pavers was comprehensively demonstrated. In terms of grader machinery, the focus was on showing the application of variable power technology, load-sensing technology, and high-horsepower mining equipment. In addition, the deep milling of XCMG milling machines, friendly ergonomics, and the environmental protection, energy saving, and high efficiency of XCMG maintenance machinery also attracted many customers to negotiate purchases.

    In February, at the end, Mr. Wang Qingzhu, Assistant President of XCMG Machinery and Party Secretary and General Manager of the XCMG Road Machinery Business Division, delivered a speech. He said that XCMG Road Machinery will, as always, take the golden standard of "leading technology, indestructible" as its product philosophy, take "solver of global road construction solutions, provider of complete sets of road construction equipment, and assistant in road construction management" as its strategic positioning, continuously improve the quality innovation system, continuously enhance XCMG Road Machinery's "product power, market power, and institutional and mechanism power," and provide customers with full value chain and complete construction solutions.