On April 11 local time in Germany, Bauma 2016, renowned as one of the world's three major construction machinery events, opened in Munich. Beijing Zhongzhonggong appeared at the exhibition, launching 'customized' products aimed at overseas markets. Liu Liangen, Deputy General Manager of CRRC Zhuzhou Institute, and others attended the exhibition site.
Bauma Germany is the world's largest and most internationally influential professional exhibition for construction machinery, building materials machinery, mining machinery, and construction and engineering vehicles and equipment. It is held every three years in Munich, Germany. This year's exhibition lasts for one week.
At this exhibition, leveraging the resource advantages of its German subsidiary E+M and the brand advantages of CRRC, Beijing Heavy Industry specially selected two representative products: the multifunctional rotary drilling rig TR200DH, uniquely designed by the company and suitable for European construction techniques and environmental requirements, and the UH3 water well drilling rig, locally produced and manufactured at the German E+M subsidiary. This is also the first time Beijing Heavy Industry has brought products to make a brand-new appearance at the Munich Bauma exhibition.
On the opening day, the Beijing Heavy Industry booth was crowded, attracting numerous customers from various countries and regions around the world. Many customers stopped at the booth to watch, inquire, and take photos. According to incomplete statistics, on the opening day, more than 100 potential customers were received, and nearly 1,000 product brochures were distributed. Through the exhibition, more international customers have learned about and become familiar with CRRC construction machinery products, enhancing the brand awareness and reputation of CRRC, and laying a solid foundation for the next step of opening the European market and radiating globally.