In early 2015, Lovol Engineering Machinery's fleet in Algeria exceeded 4,000 units,
In April 2015, 46 Lovol engineering machines were exported to Montenegro,
In July 2015, 26 Lovol engineering machines were exported to Senegal,
In October 2015, 50 Lovol engineering machines were exported to Libya,
……
In 2015, against the backdrop of slow global economic recovery, Lovol Engineering Machinery closely followed the national “Belt and Road” strategy and still achieved impressive export results.
Let us explore the secret behind Lovol Engineering Machinery's counter-trend growth under the new economic normal.
Global R&D, Source of Quality
Since 2011, Lovol Heavy Industry has invested in and established two overseas R&D centers, integrating high-quality resources globally. One is Lovol ARBOS Europe, located in Europe, which serves as Lovol Heavy Industry's high-end agricultural equipment R&D, procurement, manufacturing, marketing base and operations management center for the European and American markets. The other is Lovol Japan R&D Center in Osaka, Japan, mainly serving Lovol Engineering Machinery R&D. Equipped with a CL-5 laboratory, it focuses on the development of key core technologies for engineering machinery such as hydraulics and electronic control, providing a platform for Lovol Engineering Machinery's product R&D to align with world-class standards. Lovol Engineering Machinery fully leverages the role of the Lovol Japan R&D Center and the Japanese expert team to enhance core R&D capabilities. Lovol loaders actively explore power transmission, hydraulic electronic control, testing and verification, while Lovol excavators make great strides in complete machine matching, hydraulic electronic control, testing and verification, and virtual verification. Lovol Engineering Machinery fully utilizes the International Standard Product Development Process (HIPDP) version 2.0, quality gate management system, quality expert committee review, virtual simulation testing and other measures to actively improve core R&D capabilities and product development quality. At the same time, based on SQE team building, Lovol Engineering Machinery focuses on promoting specialization, supplier source inspection, and through the development, cultivation, and integration optimization of a professional supply chain, continuously advances business supply chain integration and improves complete machine quality levels.
Thanks to Lovol's global R&D system, the Lovol FL958G-ETX+ loader participated in the construction of Senegal's TT Expressway project in 2015. As Senegal's first expressway built with foreign direct investment, the TT Expressway attracted much attention. The Lovol FL958G-ETX+ loader, with its reliable product quality and comprehensive after-sales service, won unanimous recommendation and recognition from bid evaluation experts and the project construction party. World Quality, Made in China
To meet the needs of globalization, Lovol Engineering Machinery starts from market competition and customer demand, scientifically formulates product planning and product portfolios, concentrates superior resources to create star products, and conducts technology reserves from the perspective of product iteration. With lean manufacturing as the starting point, it strengthens the standards system and industry team building, improves quality standards and process control management, significantly enhancing product reliability and refinement, demonstrating the world quality of Made in China.
The Gwadar Port project in Pakistan, aided by the Chinese government, has extremely harsh construction conditions. The high-temperature, high-humidity, high-salt climate and complex geology prone to rockfalls and landslides, including gravel zones, mudstone, sandstone, and sandy soil, pose challenges to the operational reliability of engineering machinery. Lovol Engineering Machinery products, proven to withstand severe tests, with good controllability and stability, have always stood firm at the construction frontline, undertaking various operations such as excavation, crushing, tunneling, and material loading and transport, becoming the “main force” in port construction.
“Our construction team has been using Lovol Engineering Machinery since 2007, and Lovol's product quality has always been reliable. We will continue to operate Lovol Engineering Machinery in projects such as the expressway connecting the port and coastline in eastern Gwadar Port, the Gwadar Port breakwater construction, free trade zone infrastructure construction, and the new Gwadar International Airport.” said the contractor.
Going Global, Building a Better Home Together
As one of the fastest-growing brands in the industry, Lovol Engineering Machinery will continue to rely on the Japan R&D Center in the future, build Qingdao into its industrial operations management center and manufacturing base, and, with the Chinese market as its base, ride the “Belt and Road” strategic train to accelerate its “going global” pace. It is believed that in the future, more and more Lovol engineering machines will step onto the world stage, building beautiful homes together with global users.