bauma China 2014 will kick off a four-day feast for the construction machinery industry from November 25-28 this year at the Shanghai New International Expo Centre. This year our show slogan is "Take Heart to the Industry, Build Up the Future," in the hope that our organizers, exhibiting companies, visitors, media and all service providers will devote their hearts to experiencing bauma China and jointly look forward to a buildable future. Time flies. I remember a Weibo post from an exhibitor at bauma China 2012: "At lunch break, our customers don't rest, and neither do we! How I wish bauma China could run all year round!" In fact, besides the bustling four days on site at bauma China, the rest of the time is never idle either—from post-show tear-down and show reports and summaries to planning and marketing for the next bauma China, then exhibitor applications, booth allocation, visitor recruitment and promotion, and on to booth construction more than a month before the show—every minute and every second is in constant motion.

　　At present, exhibitor recruitment for this edition is still in full swing, and the enthusiasm of the enterprises makes us forget the chill outside the window. As of March 10, the number of exhibitors has increased by 4% compared with the same period of the last edition, among which new exhibitors account for 32% of the total. The number of new exhibitors—international, foreign-invested and domestic—has grown across the board. In terms of exhibitor countries, companies from 43 countries and regions around the world have already registered, with foreign exhibitors from Germany, Taiwan, Austria, Korea and Canada ranking at the top of the growth list. By product category, construction machinery companies remain the main force, but we also see building materials machinery and accessories exhibitors rising rapidly, with registration numbers up more than 10% year on year at this stage.

　　It can be seen that the Chinese market still offers unlimited business opportunities for international companies. This further increases the competitive pressure on Chinese domestic companies in the Chinese market. Price wars are inevitable and almost cruel. At the same time, the challenges of quality, after-sales service and innovation are even more severe. There is not much time left for Chinese companies to transform their industries; after missing several windows for transformation, they will face a painful struggle for survival, and mergers and acquisitions will increase. At present, the adjustment of the construction machinery industry is gradually coming to an end. Who can break through in 2014 and how they will do so will become the biggest highlight at bauma China 2014. At the same time, bauma China will enter another brand-new stage of development together with the companies. How exhibitors on site highlight their corporate culture, how they work with heart, conduct themselves with dedication and lay out their business with integrity will also become the industry spirit displayed at the show.

　　As infrastructure construction recovers across China and high-speed rail, subway, low-rent housing, affordable housing and large key projects start one after another, construction machinery companies are also grasping the situation and seizing the opportunity to make their move. Exhibiting at bauma China remains an important piece in companies' strategic layout: a broad platform for launching new products and technologies, a fast channel for obtaining customer resources nationwide and even globally, and moreover a warm gathering where companies appreciate one another, discuss and exchange views, overcome difficulties together and develop together.

　　In fact, bauma China is a microcosm of the industry, a miniature society. Here there are joys and sorrows, moments of being moved, surprises, the fatigue of diligent work, and also the joy beyond work. Here it is not only about orders and performance, but more about learning with heart, communicating with heart and experiencing with heart the friendship you can see. I believe you also have many wonderful and rich experiences at bauma China. Please join our "My bauma China, My Story from the Heart" collection campaign and tell us about bauma China in your eyes, your story, your gains, your reflections and your anecdotes. A few sentences make a story—no word count requirement, no content restriction, as long as it is a telling from your heart. You must have thought of something right now, so type it out and send it to us at "immediately" pace, share it with more people in the construction machinery industry, and bring everyone happiness or inspiration. Send your story with bauma China to the following contacts to win exquisite bauma China gifts and grateful rewards:

　　1. Send an email to: beryl.zhao@mmi-shanghai.com

　　2. Reply on WeChat (WeChat ID: baumachina)

　　3. Send a private message on Weibo @baumaChina上海宝马展

　　We look forward to hearing your story from the "heart"!

　　bauma China 2014: My bauma China Story Told by Heart

　　bauma China 2014 will be held from Nov. 25-28, 2014 at the Shanghai New International Expo Centre. The show this year has the new Chinese claim "Take heart to the industry, build up the future". That means our organizers, exhibiting companies, show visitors, media and all service providers need to devote themselves to performing well at bauma China and together build up the tangible future of the construction machinery industry. Time is flying. An exhibitor at bauma China 2012 once posted in a blog: "At the lunch break, our customers did not take a rest, neither did our staff; how wonderful if only bauma China would open all year round!" In fact, besides the 4-day onsite show, bauma China really does not take a rest at all, busy all the time with tear-down, show report and summary, new edition's planning, marketing, exhibitor application, booth allocation, visitor promotion and over one-month booth construction..., no stop at a second.

　　At present, the exhibitor application is still in full swing and the enthusiasm of the enterprises lets us forget about the gloomy industry. Until March 10, 2014, the number of exhibitors has increased by 4% compared with that of the last show at the same period. The number of new exhibitors has accounted for 32% of the total exhibitors. The number of new exhibitors of international companies, FIE and domestic companies all embraced a good increase. So far the exhibitors are from 43 countries and regions, among them, Germany, Taiwan, Austria, Korea and Canada ranked top 5 in the increased exhibitor list. In terms of product category, exhibitors with machines all around construction sites are still the main force, but we also see the building material machinery exhibitors and accessories exhibitors increased fast respectively by 10%.

　　Therefore, the Chinese market is still full of business opportunities for international enterprises, which furthermore gives more pressure to the domestic companies. Price war is inevitable, almost cruel. In the meanwhile, the challenges of quality, after-sale services and innovation are even more severe. The time for Chinese enterprises to make industry transformation is left little. The companies will be frustrated and be in risk after several failures in transformation. Mergers and acquisitions will increase, too. Currently, construction machinery adjustment gradually comes to the end. Who will break out in 2014 and how to break out will be the biggest highlight and surprise at bauma China 2014. At the same time, bauma China will step into a brand new development stage together with our construction and machinery enterprises. Exhibitors are suggested to think about how to showcase the company culture, and be hard-working, dedicated and honest, which are also the industry spirits that are emphasized at bauma China.

　　As more infrastructure constructions start all over China, including construction of high-speed rail, subway, low-rent housing, affordable housing and large key projects, construction machinery enterprises are trying to grasp the opportunities and get growth. To exhibit at bauma China is still one important strategy. bauma China is the excellent platform to launch new products and technologies, the fast access to get customer resources all over the world, and moreover the good party to communicate, appreciate, and overcome difficulties together.

　　Actually, bauma China is the microcosm of the industry, a mini-society with emotions, joy, being touched. Here orders are not the most important, but to learn, to communicate, and to feel the face-to-face friendship is the key focus. You may have some wonderful experience at bauma China, please kindly attend our story collection activity—"My bauma China story from heart" to share your gain, your perception, your interesting experience. And only a few sentences will be a story. We require no word limit, no subject limit. To be the true story with bauma China is what we highly appreciated. Would you please share your story to please or inspire others via Email to beryl.zhao@mmi-shanghai.com? You will have the opportunity to win the sentimental gift of bauma China. Welcome to join us and we are here to listen to your story!