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Excavator Sales Fell 21% Year-on-Year in April; Market Share of Domestic Brands Rebounded

2014-05-15 790 0人评论

　　4月份28家主要挖掘机厂家共销售挖掘机12910台，环比-36%，同比-21%，累计同比-4%。其中，三一重工1791台，环比-42%，同比-26%，累计同比-7%;柳工368台，环比-63%，同比-45%，累计同比10%;厦工295台，环比-19%，同比6%，累计同比6%;中联重科151台，环比119%，同比-62%，累计同比-62%。

　　分析与判断

　　(1)4月行业同比-21%，主要厂家仅厦工获得正增长

　　4月份挖掘机行业销量同比增速-21%，环比-36%，同环比增速均出现较大幅度下滑。主要厂家仅厦工获得正的同比增速，其他厂家同比均为负增长，柳工连续三个月高速增长后4月份同比增速由正转负，三一重工同比增速自2月份持续下滑。

　　(2)国产品牌市占率回升，日系品牌市占率下滑

　　4月份，国产品牌市场份额43%，较上月上升1pct。日系品牌市场份额25%，较上月下滑2pct;韩系品牌与上月持平，为13%，欧美品牌与上月持平，为16%。4月份三一重工市占率14%，环比下降1pct、柳工3%，环比下降2pct，厦工市占率2%，环比持平。小松市占率8%，环比下降1pct。

　　(3)东部市占率与西部持平，出口同比-45%，出口市占稳定

　　从区域销量分析，4月份东部市占率37%，较上月上升6pct，与西部37%持平，中部23%，环比下降5pct。 4月份出口432台，占比3%，较上月下降1pct，出口销量同比-45%，环比-44.7%。

　　投资建议

　　行业目前仍看不到较为明显回升趋势，需继续等待产能出清，企业盈利复苏仍需观察。下调2014年房地产新开工增速至-10%左右，下游基建投资中期趋缓，房地产新开工的不确定性加大使行业复苏周期延长，行业维持谨慎观点。

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Excavator Sales Fell 21% Year-on-Year in April; Market Share of Domestic Brands Rebounded

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