随着春季回暖,徐工稳定土厂拌站红红火火,不断实现新突破。截至目前,稳定土厂拌站销售与去年和前年相比涨幅均超400%,产品主要集中在中大型,特别是主打机型XC500、XC600表现更是耀眼,为2014年整体销量开了个好局。
2014年,徐工道路实施拌和站产品线的改革和细分管控,加大产、销、研与市场的衔接,推进技术研发与制造工艺标准化管理,强化核心制造能力提升;积极响应国家绿色环保要求,拥有核心自主知识产权、多项专利技术的拌和站产品纷纷下线,产品技术水平和性能达到国际先进。
同时,借助“大国重器 节能先锋”徐工道路机械新产品的全国发布和推广,徐工道路在巩固厂拌站传统区域市场优势的基础上,不断加大市场开拓,加之徐工厂拌站产品在传统用户群中广泛的认可度和良好的口碑,助推一季度的市场高表现,使徐工厂拌站产品美誉度进一步提升。
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