Sany Wealth Creation Story: Yang Hao, Chairman of Huaibei Haofeng Building Materials Technology

2014-04-17 1890 0人评论
 

“Once you have identified an industry, you must act immediately and without delay. Hesitation will diminish your entrepreneurial passion and drive, and may even cause you to lose the initiative. Only by acting decisively, committing wholeheartedly, and persevering to the end can you go faster and farther than others.” When chatting with Yang Hao, chairman of Huaibei Haofeng Building Materials Technology Co., Ltd., you can deeply feel the decisiveness and tenacity emanating from his very core. It is precisely this innate kingly temperament that has enabled him to cut through all obstacles and transform from an ordinary young man from a rural background into the chairman of the largest and most professional commercial concrete company in Huaibei.

Yang Hao, Chairman of Huaibei Haofeng Building Materials Technology Co., Ltd.

Yang Hao, Chairman of Huaibei Haofeng Building Materials Technology Co., Ltd.

From driver to boss in 2 years

Born into poverty and being the eldest son in the family, Yang Hao, just in his early twenties, shouldered the burden of the household and went to the city alone to drive a taxi. Although the driver's job was hard and tedious, Yang Hao did it with great care and never slacked off. A coal mine owner who frequently hired his car greatly appreciated this positive and ambitious young man. From the details during each trip, the owner saw that young Yang Hao was hardworking and flexible in handling matters—a real talent—so he invited Yang Hao to help at his coal mine. Yang Hao went without much hesitation, because he knew that although driving was stable, it was not a long-term solution. To develop, one must boldly venture out, observe and learn more, and only then could one change one's destiny. This rare opportunity also became a major turning point in Yang Hao's life.

<a href=http://product.d1cm.com/brand/sany/index.shtml target=_blank>Sany</a> equipment at Huaibei Haofeng Building Materials Technology Co., Ltd.

Sany equipment at Huaibei Haofeng Building Materials Technology Co., Ltd.

During his days working at the coal mine, Yang Hao volunteered for everything—from supervision to transportation, from procurement to sales—because he had already set a clear goal: working for others was only temporary, and ultimately he must be his own boss. Although he had no background or academic credentials, Yang Hao was the best performer at the coal mine, chasing his dream with more time and effort than others. Two years later, with the help of relatives and friends and with accumulated experience and confidence, Yang Hao took the first step in entrepreneurship and started a coal company.

Although only a “newborn calf” in the business world, Yang Hao's business expanded far faster than many veteran merchants who had struggled for years—in his third year of entrepreneurship he moved into mining, in the fifth year he entered the construction and municipal engineering fields, in the sixth year he became a leader in Huaibei's commercial concrete industry, and in the eighth year he began to venture into real estate. To describe Yang Hao and his company as “changing every year and transformed every three years” is no exaggeration. This unstoppable trajectory of development also vividly demonstrates Yang Hao's strength and boldness in the entrepreneurial process.

Behind what appears to be a smooth career are hardships unknown to others. When talking about the most difficult experience in his entrepreneurial journey, Yang Hao still remembers it vividly. At that time, his coal company had just been established for one year when a chemical enterprise, one of the company's major clients, declared bankruptcy after owing Yang Hao more than 8 million yuan in payments. This huge debt directly caused a break in Yang Hao's company's capital chain, and millions in external debts could not be repaid. “At that time I really felt I had been driven to a dead end, and the company's survival hung by a thread. I knew I absolutely could not fall, because I still owed so much money to relatives and friends, and it had to be repaid. What others cannot do, I am confident I can do!” Yang Hao chose to face this disaster in the most positive way. Every day he ran to the government and the banks, recovering as much as possible of the bankrupt enterprise's mortgaged assets and obtaining bank loans to ease cash flow pressure. Friends in the business world also extended a helping hand, introducing business to him and advancing materials on credit. Through daily rushing about from dawn to dusk, a miracle happened: in just one year Yang Hao paid off all his external debts and put the company's development back on track. “This setback in my career meant a great deal to me. It has enabled me to face various difficulties in business more calmly and has greatly encouraged me.”

Meeting Sany: A Perfect Match

In 2010, Yang Hao, who was contracting road and building construction in Huaibei, set his sights on the burgeoning concrete industry. The handful of commercial concrete plants in the area and the growing market demand convinced him that this was definitely a huge business opportunity worth investing in.

Once the idea was set, Yang Hao immediately began research, searching online for the best concrete equipment companies in the country, and within a week completed inspections of three large enterprises, including Sany Heavy Industry. “Sany's corporate culture of ‘first be a person, then do things’ deeply moved me. They treat clients' affairs as their own, and I feel at ease working with such a company.”

After signing the contract with Sany, Yang Hao adopted a “three-step” strategy: while waiting for the factory to produce the equipment, he pursued the business license and station construction qualifications, and at the same time Sany provided him with the mixing station drawings to help him complete the preliminary infrastructure work. A month and a half later, the equipment was delivered, and with the joint efforts of Sany staff and Yang Hao's employees, the brand-new mixing station was quickly built. From deciding to invest to completing the station took only 3 months. The energetic Yang Hao once again launched another major project under his company in the shortest possible time. At present, Huaibei Haofeng Building Materials Technology Co., Ltd. has two Sany mixing stations, 26 mixer trucks, 2 pump trucks, 3 trailer pumps, and a technical team of 2 senior engineers and nearly 10 junior and intermediate engineers.

Yang Hao (center) and his team

Yang Hao (center) and his team

In terms of mixing station management, Yang Hao summarizes his experience in four words: bold but meticulous. First, one must boldly delegate authority and let employees work with free rein, so as to fully unleash their initiative and enhance their sense of responsibility and creativity, and only then can the mixing station grow bigger and stronger. Second, because the commercial concrete industry has extremely high requirements for safety and quality, there is no room for carelessness in production, and he requires every employee to be meticulous. “In addition to continuously promoting safety responsibility awareness in training and daily work, Sany's equipment has also given us great support in this regard. Their pump trucks and mixer trucks are equipped with GPS, so management can monitor vehicle routes and speeds at any time from the office, ensuring drivers drive safely and do not violate rules or speed.”

Speaking of future cooperation with Sany, Yang Hao, who has already entered the real estate sector, expressed strong interest in the Sany A8 Mortar Master. “I have seen the materials and videos of the A8 Mortar Master and learned that while ensuring the quality of mortar applied to walls, this product can save the labor cost of more than 40 people. This is exactly the kind of product we need very much. This year I will visit a model station for an on-site inspection, and if the construction results meet the requirements, we will purchase immediately.”

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