On March 21, 2014, the 14th Architecture China Entrepreneur Salon was grandly held at the Fengyuzhu Building. The salon was hosted by the Architecture China Entrepreneur Club and Fengyuzhu, and co-organized by Archina and Architecture China Weekly. With the theme of "Bounded · Infinite", it invited over 100 guests from the design and art circles to share the charm of cross-disciplinary trends.

In the evening, guests arrived one after another and, led by the staff, toured the stylish and tech-savvy building. The entire building is dominated by white tones with simple lines. It houses venues such as a digital sand table, digital cinema, interactive multimedia, and VR virtual reality. To enrich employees' lives, there are also indoor basketball courts, climbing walls, billiard tables, a library, and other recreational facilities. The guests visited and experienced various venues in the building and repeatedly praised its high-tech facilities and comfortable office environment.

Lian Xiaojing, Chief Operating Officer of Architecture China Media Co., Ltd.

The sharing session of the reception was hosted by Ms. Lian Xiaojing, Chief Operating Officer of Architecture China Media Co., Ltd., who extended a warm welcome to the visiting guests.

Wu Lei, Chief Executive Officer of Architecture China Media Co., Ltd.

Subsequently, Mr. Wu Lei, Chief Executive Officer of Architecture China Media Co., Ltd., briefly introduced the Architecture China Entrepreneur Club and showcased the cross-disciplinary attempts that Archina has been making over the years.

Li Hui, President and Chief Design Director of Fengyuzhu

Li Hui, President and Chief Design Director of Shanghai Fengyuzhu Exhibition Co., Ltd., expressed a warm welcome to the visiting guests. Through five photos, he comprehensively and vividly introduced Fengyuzhu and his understanding of cross-disciplinary practice, giving the guests a deeper understanding of Fengyuzhu.

Guest Sharing Session

Around the theme of "Bounded · Infinite", the organizers specially invited five guests to share their cross-disciplinary practices with the audience.

GNQicheng General Manager Shen Lijiang

Shen Lijiang, General Manager of GN Qicheng, has his own film aspirations and has already put them into practice. The film "Time" produced by GN Qicheng is China's last art film shot on film and is expected to be completed in another month and a half. In addition to making films, Mr. Shen has also developed an enterprise social software centered on instant messaging and team collaboration. Mr. Shen believes that "the idea of cross-disciplinary practice exists in every architect."

Chen Zhanhui, Partner of MADA s.p.a.m.

Next to share was Chen Zhanhui, Partner of MADA s.p.a.m. Mr. Chen's cross-disciplinary practices cover collecting, wineries, curating, and other aspects. He summarized his cross-disciplinary activities: "There are not many boundaries; what we do is quite diverse, but everything we do has not departed from the four words MADA s.p.a.m. and can all be traced back to the origin of the company founded in Shenzhen in 1999."

Lu Zhigang, General Manager and Chief Architect of Mizhang Architecture

Lu Zhigang, General Manager and Chief Architect of Mizhang Architecture, regularly publishes the magazine Mizhang Zhi and has planned and produced the Mizhang Architecture Map book series, and founded the high-end woodwork brand: Mizhangtang Woodwork. He does not want his magazine to be too professional; he wants to communicate with the public through the magazine and also hopes to leave a mark of tradition through fully handcrafted custom woodwork.

Ji Baohong, Developer of the Patented "Split-Level" Housing Type and Real Estate Market Commentator

Ji Baohong, developer of the patented "split-level" housing type, initiator and practitioner of Wangyuan's "smart industry", and real estate market commentator, shared three pictures, from the project's functional zone planning to the innovative design of the parking lot, and then to BMW abstract paintings, explaining his understanding of cross-disciplinary practice.

Wei Jianqiu, Deputy General Manager of Shanghai Tianqi & Kaiqi Institution and Chairman of Shanghai Geyuan Design Consulting Co., Ltd.

The last to share was Wei Jianqiu, Deputy General Manager of Shanghai Tianqi & Kaiqi Institution and Chairman of Shanghai Geyuan Design Consulting Co., Ltd. Ms. Wei believes that cultural expression should be used to establish clear logic under blurred boundaries. She focused on explaining the logic of solving spatial functional problems and the logic of solving cultural symbolic problems.

Guests exchanging on site


Guests exchanging on site


Guests exchanging on site