On March 22, 2014, the China Loader First Street Dance Tour and Lovol ETX+ Value Experience Tour, themed "Street Dance Youth · Quality Pioneer," landed in Jinan. More than 500 dealer and user representatives from across the country gathered in the Spring City to jointly appreciate the extraordinary "fuel-saving and reliable" quality of Lovol loaders. The specially arranged experience marketing segments on site, including digital interaction, prototype machine experience, test rides and drives, and loader street dance, further narrowed the distance between users and high-quality Lovol loaders. "Move users with experience and conquer the market with reputation"—the Jinan stop of the Lovol ETX+ Value Experience Tour achieved 306 on-site machine orders, once again setting off an order climax for Lovol loaders.

 

    Wang Zhaoxun, Executive Deputy General Manager of Foton Lovol Heavy Industry, told this reporter that Lovol loaders are one of Foton Lovol Heavy Industry's strategic businesses. Since Foton Lovol Heavy Industry entered the loader business in 2004, Lovol loaders have rapidly gained recognition and favor among users in terms of product quality, product performance, and efficient service.

 

    "Events such as the 'Street Dance Youth · Quality Pioneer' China Loader First Street Dance Tour and Lovol ETX+ Value Experience Tour, as well as the 'Lovol Loader Pioneer Training Camp,' are important components of the brand-new high-quality loader value experience that Lovol loaders are fully committed to building. The events have toured Weifang, Kunming, and Jinan successively, achieving an outstanding performance of more than 1,200 machine orders," said Wang Zhaoxun.

 

    Hands-on Experience of Lovol Loaders Ignites User Enthusiasm

 

    At the experience marketing event, users showed strong interest in Lovol loaders, eagerly learning about the outstanding technical qualities of Lovol loaders—"reliable, energy-saving, safe, and comfortable"—and actively participated in on-site test rides and drives. Old Zhang, a long-time user from Hebei, told this reporter that this kind of activity, which allows hands-on experience of machine performance on site, was very appealing to him and enabled him to feel the excellent performance of Lovol loaders up close. He ordered two Lovol loaders on the spot. "I bought a Lovol loader back in 2007. Over the past six or seven years, Lovol's service personnel have serviced my machine several times a year, and whenever there was any minor problem, they came to fix it right away. Seeing a machine is not as good as test-driving it. This time I came to the Lovol event and specifically tried the Lovol ETX955 loader. It saves fuel and is comfortable to drive, so I ordered two at once."

 

    It is understood that in the Lovol Loader Pioneer Training Camp fully built by Foton Lovol Heavy Industry, Lovol specially set up an exciting "street dance experience segment." Loader stunt operators explained and demonstrated the operating essentials to the trainees, and then the trainees got on the machines to operate the loaders, personally experiencing loader street dance and feeling the outstanding technical quality of Lovol loaders. Finally, based on each trainee's "handstand" time while driving the Lovol loader, the Lovol Loader Street Dance Master Award was judged.

 

    Master Chen, who participated in the Lovol Loader Pioneer Training Camp, said, "I originally thought only stunt operators who had received long-term training could complete loader street dance. I never expected that I could do it too. The stability of Lovol loaders is truly impeccable."

 

    Lovol ETX Loader Street Dance Performance

 

    Quality Innovation Combined with Experience Marketing: Lovol Loaders Rise Against the Trend

 

    In order to improve product stability and enhance product technical indicators, Lovol loaders, as one of the fastest-growing brands in the industry, have always been committed to catalyzing product research and development through technological upgrading and accelerating the rapid integration and upgrading of their own technological R&D capabilities, industrial chain structure, and product structure, thereby bringing users the best product experience. Especially in the field of technological innovation, Lovol loaders leverage the "three countries, four locations, four-in-one" global R&D system built by Foton Lovol Heavy Industry in Europe, Japan, Tianjin, and Shandong to accelerate the pace of integrating domestic and overseas R&D resources, fully introduce and absorb advantageous global resources such as products, technologies, and talent, and make every effort to create "world-standard mid-to-high-end products" for users.

 

    Lovol Loaders: Sowing Tomorrow for Children

 

    "Teaching a man to fish is better than giving him a fish." The greatest help one can give a person is nothing more than helping him complete a comprehensive and complete education in his youth. At the Jinan stop of this "Lovol ETX+ Value Experience Tour," Lovol loaders continued the practice that for every Lovol loader product purchased by a user during the event, Lovol loaders would donate 500 yuan to the "Lovol Public Welfare? Care for Left-behind Children Program," to subsidize left-behind children in poor areas and help children hold up the hope of tomorrow. Old Li, a user from Dezhou, told this reporter, "Buying a Lovol loader means good quality, good service, and helping children go to school, so I hardly hesitated and ordered three at once."

 

    The "Lovol Public Welfare Care for Left-behind Children Program" is a care initiative launched by Foton Lovol Heavy Industry to help left-behind children. Each year, the program allocates special funds to select left-behind children with excellent academic performance and good character from across the country, and provides them with material and spiritual care and support through various forms such as educational assistance, volunteer assistance, and 1+1+1 family care activities. Since its launch in Zhengzhou in 2011, Foton Lovol Heavy Industry has used love to closely connect the enterprise, users, and left-behind children, jointly writing a new chapter of "Lovol Public Welfare? Boundless Great Love." In just three years, the mileage of Lovol Public Welfare's charitable journey has reached nearly 30,000 kilometers, assisting more than 2,600 left-behind children, and becoming a "dream helper" on the children's path of growth.

 

    As one of the fastest-growing brands in the industry, in the face of the generally sluggish overall industry situation, Lovol loaders have relied on multiple technological innovations and deepened experience marketing. Guided by the market, they have successively launched new loader products such as the Lovol ETX+ series loaders and Lovol LNG loaders, comprehensively enriching the Lovol loader product line. At the same time, Lovol loaders take customer experience marketing as the core engine of sales, combined with exhibition marketing and various forms of terminal promotions, allowing customers to have close zero-distance contact with the machines, so that Lovol loaders and users can jointly forge dreams of prosperity.