——Lovol "Three Princes" Excavator Star Product Value Experience Tour "Digs into" Guiyang

 

　　Following the grand launch of the "Lovol Three Princes" (Fuel-Saving King, Efficiency King, Breaking King) in Qingdao in January this year, a new product interpretation to fully leverage the high-quality excavator market, on February 18, adhering to the theme of "Lovol Three Princes • Value Creates Wealth," the Lovol Excavator Star Product Value Experience Tour, accompanied by the auspicious snow of the New Year, proudly "dug into" Guiyang, a forest city with 85% complex karst landforms.

 

　　Against the backdrop of white snow, the mighty Lovol King Kong and Lovol excavators appeared even more dazzling. A series of activities, including exciting excavator competitive experiences, thrilling golden egg smashing prizes, and the warm "Lovol Public Welfare · Love Transmission," made everyone forget the cold, and the brand image of Lovol excavators as "technological, international, and reliable" was fully demonstrated throughout the event.

 

　　Lovol "Fuel-Saving King, Efficiency King, Breaking King" Three Princes Series Excavators Once Again Win a Good Start with Strength

 

　　The Lovol FR60 excavator scooped up a basketball and steadily shot it into the basket, demonstrating that the Lovol "Fuel-Saving King" series excavators possess excellent operational efficiency—fuel-saving, reliable, and fast-acting—under various working conditions. The audience was also amazed by the outstanding performance of Lovol excavators in stability and flexibility. The organizers also invited on-site operators to participate in challenge activities. More than ten operators, relying on their skilled driving techniques and the excellent performance of Lovol excavators, successfully shot basketballs into the designated baskets, turning the cold of falling snow into fiery enthusiasm.

 

　　As a representative of the Lovol "Efficiency King" series excavators, the Lovol FR220D excavator used a household cooking spoon tied to the front serrations of its bucket to scoop up an egg and easily place it into a nearby goblet. Watching this over-twenty-ton giant perform such delicate technical work, the audience applauded in admiration. "Last time I used an excavator to demolish a wall for someone, but the machine wasn't very obedient and accidentally demolished the neighbor's wall. Not only did I not make money, but I also had to compensate them a lot! With such a precise Lovol excavator, such things definitely won't happen again," said Old Liu, a user from Liupanshui, expressing his admiration for the precision and controllability of Lovol excavators.

 

　　The Lovol FR225D ETX+ excavator, with a wave of its giant bucket, performed the special skill of "stacking gold bricks," allowing the audience to appreciate that the Lovol "Breaking King" series excavators, besides their powerful and heroic ability to break mountains and rocks, also have such a "tough outside, gentle inside" image. Watching this big guy become incredibly agile under the operator's control, the bucket's serrations turned into nimble "hands," prying up gold bricks from the ground and slowly stacking them layer by layer. Even the "veterans" of excavators on site couldn't help but praise the good controllability and superb stability of this "Lovol big guy." Zhao Kun from Zunyi, as an outstanding operator representative, personally moved gold bricks with the Lovol FR225D ETX+ excavator. Due to the successful challenge, he also won a Lovol excavator simulation model worth over 400 yuan.

 

　　The person in charge of this Lovol excavator experiential marketing event told reporters that the products just showcased in the "Lovol Special Skills Show" are the Lovol Three Princes series, known for fuel efficiency, high efficiency, reliability, safety and comfort, and strong breaking performance. Lovol excavators adopt this new "experience + competition" model to invite users to appreciate the products, aiming to let users truly feel that buying a Lovol excavator is like buying a car—not only can they test drive and experience it firsthand, but they can also have fun while experiencing Lovol's high-quality excavators.

 

　　In addition to the special skills show, the organizers also arranged a series of new media interactive activities under "Lovol Three Princes · Joyous New Spring," making full use of Weibo, WeChat, and text messages to engage in zero-distance interaction with attending users. "I came all the way from Chongqing to Guiyang. I just shared a photo with Lovol King Kong and the Lovol excavator special skills show on WeChat Moments, and in no time the organizers sent me a big prize!"

 

　　As the event progressed, everyone's enthusiasm for ordering machines grew higher and higher. The Guiyang stop of the "Lovol Three Princes • Value Creates Wealth" Lovol Excavator Star Product Value Experience Tour achieved a total of 223 machine orders, kicking off a good start for Lovol excavators' peak season sales.

 

　　"Lovol Public Welfare · Love Transmission," Supporting a Home of Love

 

　　During the event, for every Lovol excavator purchased by a user, Foton Lovol Heavy Industry would donate 500 yuan to the "Lovol Public Welfare · Care for Left-Behind Children Program." With 223 Lovol excavators ordered on site, it means that the Guiyang stop of the event injected a total of 111,500 yuan into the Lovol Public Welfare Fund to support left-behind children in impoverished areas.

 

　　"A strong youth makes a strong China." Lovol excavators also continued to call on dealers and users to actively join the "Lovol Public Welfare · Care for Left-Behind Children Program" during this value experience tour, helping left-behind children in impoverished areas realize their dreams of going to school.

 

　　It is understood that since the launch of the "Lovol Public Welfare · Care for Left-Behind Children Program" in Zhengzhou in 2011, Foton Lovol Heavy Industry has closely linked enterprises, users, and left-behind children with love, jointly writing a new chapter of "Lovol Public Welfare · Boundless Love." In just three years, Lovol Public Welfare's love journey has covered nearly 30,000 kilometers,资助 over 2,600 left-behind children, becoming a "dream helper" on the children's growth path.

 

　　"Lovol Three Princes • Value Creates Wealth," Lovol Excavator Star Product Value Experience Tour Continues with Excitement

 

　　As the organizer of the event, the person in charge of Lovol excavators told reporters that in 2013, Lovol excavators dispatched 2,395 person-times to carry out three large-scale user visit activities spanning 27 provinces over 180 days, held 1,887 consultant marketing exhibitions, with 144,442 participants. After the Guiyang stop, they will continue to bring the new interactive experience marketing format to cities such as Changzhou in Jiangsu, Zhengzhou in Henan, Qingdao in Shandong, and Nanchang in Jiangxi, delivering exciting Lovol excavator star product value experience tours to users nationwide, enabling users to immediately "master the Lovol Three Princes • achieve value and create wealth"!