At the conference, SUNWARD Excavator Company gave a comprehensive summary of the overall situation of the 2013 excavator market, debt structure, service improvement, and technical upgrading, and also proposed improvement measures for problems in its work, which were incorporated into the key work plan for 2014. Group Vice Presidents Xia Zhihong and Tuo Xinlin also respectively gave relatively comprehensive overviews of the overall operating performance of the Excavator Company in 2013. In 2013, the Excavator Company seized market opportunities, steadily increased its market share, and achieved a relatively large profit growth. 2014 will be a year of enhancing dealers' combat capability, a year of breakthrough in medium and large excavators, a year of service improvement, and a year of end-user collection; “standardization” and “service improvement” also became high-frequency terms at this conference.

    Group Chairman He Qinghua delivered a concluding speech. He said that SUNWARD's 2013 performance rose against the trend, and the remarkable results of standardized management were inseparable from the dealer friends present. He likened dealers and the OEM to “two legs”: only by working together and taking the same steps can they walk fast and steadily in market competition. He also pointed out that, as a time-honored domestic brand and the pioneer of mini excavators, SUNWARD Excavator's R&D advantages have been recognized and respected by the industry. How to fully transform R&D advantages into market advantages and thereby enhance market assault capability is the top priority for the Group and dealer friends this year.

    During the conference, to increase dealers' enthusiasm, based on the achievement of various operational indicators by dealers in 2013, the Group commended nine dealers, including Gansu Weili, Daqing Junyang, Hunan SUNWARD, Guangzhou SUNWARD, and Beijing SUNWARD. Dealers from Beijing SUNWARD and Daqing Junyang shared their successful experience with the attendees. At the end of the conference, Group Chairman He Qinghua personally granted dealer authorization certificates to 29 SUNWARD excavator dealers and took a group photo with them. Thus, the Excavator Company's annual conference came to a successful conclusion.

    Joining forces to break through, winning 2014! The successful convening of SUNWARD Excavator's 2014 Annual Dealer Conference set goals for the new year's work, pointed out the direction of work for the Excavator Company and all dealers, and opened a new chapter in 2014 for SUNWARD to enhance its market assault capability!