SANY Palfinger Sales Surge into Industry Top Four

2013-12-11 604 0人评论
       Data recently provided by the Crane Branch of the China Construction Machinery Industry Association shows that as of October this year, SANY Palfinger, on the first anniversary of its truck-mounted crane products' launch, saw its sales leap to fourth place in the domestic truck-mounted crane industry, with market share exceeding 4%.

  According to David, head of SANY Palfinger's marketing company, the past year was mainly devoted to channel development. In the Chinese market, SANY Palfinger's brand influence is steadily rising, and more customers must be given a full understanding of the company's products. SANY Palfinger's current sales performance is mainly attributable to the smooth progress of channel development. There are currently three main channels: first, fully integrating SANY's existing truck crane channels for sales; second, developing chassis dealer channels such as Dongfeng and FAW, and seeking distributors in major auto parts markets; third, developing specialized modification plants for firefighting, railway, and military applications.

  After more than a year of effort, cooperation has now been established with 76 domestic dealers, and the sales channel network has begun to take shape, with dealers gradually growing. On July 20 this year, SANY Palfinger held its semi-annual dealer conference, reporting on the company's achievements over the half year and summarizing and sharing relevant experience.

  Speaking about next year's work, David said the company will continue to expand channels, strengthen product promotion, and integrate channel resources across regions, while holding more product promotion events. “Next year we will hold at least 50 promotion events, which will let more customers learn about SANY Palfinger and choose SANY Palfinger products.”

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