After reading General Manager Li Guohua's answer, the author could not help but think of the construction machinery industry in which the author works. Even China Post, which was originally quite traditional, is undergoing transformation and upgrading and is fully considering developing in the direction of e-commerce. Therefore, the construction machinery industry even more needs to embark on a transformation and upgrading strategy, and its marketing segment in particular should develop in the direction of e-commerce.

    As is well known, in the past November, the "Double 11" online shopping festival, a term defined by merchants themselves, shocked the world with transaction volume exceeding ten billion yuan. People in our construction machinery industry can imagine whether construction machinery marketing could, in the not-too-distant future, also fully realize online e-commerce transactions. I think this is entirely possible. Of course, there will also be constraints imposed by many practical conditions, but the author firmly believes that the trend toward e-commerce in all industries is an irreversible tide. Even though there are many current rules and restrictions, ultimately these will be broken, because e-commerce transactions have many advantages that traditional transaction models do not have. For example, buyers can view all goods at once, and online shopping can offer greater discounts, because the form of online transactions saves major sellers many unnecessary costs, especially high storefront and labor costs.

    Take, for example, the "123123 Construction Machinery Procurement Festival" organized by HC360 Construction Machinery Network in early December. It can be regarded as opening a new era of ultra-large online transactions, and at the same time, it will also lead the new trend of online transactions in the construction machinery industry.