"Luoyang Shucheng Piling Machinery Power Head Club" Officially Established

2014-09-29 3698 0

       The industry is changing, the environment is changing, and the traditional marketing methods of piling machinery are also quietly changing. The exploration of customer clubs is leading the upgrade of competitive approaches in the industry.2014Year9Month25-26Day, the "Power Head Club" initiated and organized by Luoyang Shucheng Machinery Equipment Co., Ltd. was officially established at Kangmeng Hotel in Longtan Gorge. At the same time, it received strong support from industry associations (societies), main engine manufacturers, and a large number of foundation engineering construction enterprises.

Li Yongguo, General Manager of Luoyang Shucheng Machinery Equipment Co., Ltd.; Guo Chuanxin, Deputy Secretary-General of the Piling Machinery Branch of the China Construction Machinery Association; Sun Jinshan, Editor-in-Chief of "Foundation Engineering" magazine; Chen Yandong, General Manager of Henan Sanli Machinery Manufacturing Co., Ltd.; Zhang Fade, Chairman of Zhengzhou Survey Machinery Co., Ltd.; Ren Rui, General Manager of Factory 130 of Zhengzhou Electromechanical Engineering Research Institute of China Shipbuilding Industry Corporation; Li Jiansheng, General Manager of Hebei Shuangxing Piling Machinery Co., Ltd.; Zhang Wenzhi, General Manager of Zhengzhou Great Wall Metallurgical Equipment Co., Ltd.; and other industry experts and enterprise leaders attended the meeting.

It is understood that the establishment of the Luoyang Shucheng Piling Machine Power Head Club aims to comply with market development and, based on the wishes of long-term cooperative end users and industry colleagues, to build a service platform with full effort. This platform can achieve zero-distance communication and resource sharing among members. For club members, it can make predictions regarding the information system's piling machine power head working conditions, and within the permitted service framework, proactively and properly arrange the customer's service format and service time, select service personnel familiar to the customer and highly skilled, and maintain continuous follow-up from the back office, maximizing convenience for customers and making them feel that the "service" is worth it.

Comprehensive customer segmentation and service matching have established the club's relevant relationship from resource input to buyer's market sales promotion, raised the threshold for important customers to switch brands, and satisfied the transformation of major customers into loyal customers. However, how to continue expanding the wallet share of old customers and realize the transformation of loyal customers into cash cow customers remains a question.

In his speech, Li Yongguo, General Manager of Luoyang Shucheng Machinery, stated that the company always grasps the pulse of the times, targets market information, complies with customer needs, and makes every effort to build the club as a major communication platform. The company must earnestly practice its social responsibility and mission, serve society, serve customers, and ultimately realize the company's brand strategy. The establishment of the Power Head Club is a major adjustment in the company's business philosophy, a booster for improving the company's overall work, and also the main testing ground for Shucheng's management level. The company will take this opportunity to earnestly integrate resources and achieve harmony and rapid development.

Mr. Li Yongguo, General Manager of Luoyang Shucheng Machinery; Mr. Guo Chuanxin, Deputy Secretary-General of the Piling Machinery Branch of the China Construction Machinery Association; Mr. Zhang Fade, Chairman of Zhengzhou Survey Machinery Co., Ltd.; and Mr. Ren Rui, General Manager of Factory 130 of Zhengzhou Electromechanical Engineering Research Institute of China Shipbuilding Industry Corporation, cut the ribbon and unveiled the plaque on site for the Luoyang Shucheng Piling Machine Power Head Club, and presented appointment letters and membership plaques to relevant experts and enterprise leaders.

This event was divided into"three days and two locations"for implementation. The key contents of the event included a factory tour, on-site demonstration of prototype machines, and the establishment of the Luoyang Shucheng Piling Machine Power Head Club. In particular, the establishment of the Luoyang Shucheng Piling Machine Power Head Club has positive significance for Luoyang Shucheng Company's futurebrandbuilding andmarketshare.

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