The travel data since the summer travel rush is a direct reflection of consumption potential and vitality, and the best proof that the "summer economy" is running hot. In civil aviation, single-day passenger volume reached 2.286 million person-trips; passenger throughput at airports in regional tourism cities such as Altay grew by more than 80% year on year, and the number of international passenger flights exceeded 6,300 per week. In rail, from the start of the summer travel rush on July 1 through August 6, China Railway carried a cumulative 513 million passengers, up 5.4% year on year, or an average of 13.86 million per day; capacity on popular routes was increased by adding temporary passenger trains, coupling EMU trainsets, and attaching extra carriages to conventional trains. In self-driving travel, car rental orders grew by more than 40% year on year, with long-distance self-drive trips accounting for 64% of orders.

　　Rising passenger volumes show strong demand for family trips and long-distance travel; the booming rental car market reflects the important place of self-driving tours in the summer travel market. Travel has become more convenient, the tourism market more active, and corresponding consumption has risen, delivering positive results for further improving Chinese residents' quality of life and broadening domestic consumer demand. Behind these phenomena lie policy support, optimized transport capacity, and innovation in cultural and tourism products.

　　Improving consumption policy is an important guarantee for restoring and expanding consumption. China has a super-large market of more than 1.4 billion people and the world's largest and fastest-growing middle-income group; consumption is a key variable driving steady growth of the Chinese economy at present. As a series of development and reform measures are introduced one after another, policies to expand domestic demand and boost consumption are implemented in detail, new forms of consumption keep developing, and the consumption potential of China's super-large market is being continuously unleashed. Since the beginning of this year, the State Council and relevant departments have successively issued documents including the Opinions on Promoting High-Quality Development of Service Consumption, the Guiding Opinions on Promoting High-Quality Development of the Catering Industry, and the Measures on Creating New Consumption Scenarios and Cultivating New Consumption Growth Points, providing policy guarantees for improving the quality and efficiency of the consumption sector. In the first half of this year, final consumption expenditure contributed 60.5% to economic growth, driving GDP growth by 3.0 percentage points and providing strong support for economic recovery and improvement. Relevant policies are playing a leveraging role, tapping and unleashing consumption potential, and promoting a steadier and more positive consumer market.

　　Optimizing transportation is an important means of stimulating consumption potential. Transport tools have the most widespread influence in promoting economic activity and changing industrial layout. Transportation is a foundational, guiding, strategic, and service-oriented industry in national economic development, and an important link connecting production and consumption. Improvements in transport infrastructure and reductions in travel time and costs will stimulate residents' interest and enthusiasm for participating in tourism, shopping, and cultural and leisure activities. In China, transport-related consumption accounts for about 10% of total household consumption expenditure, ranking fourth in household spending. Since the new era, China has focused on the effective areas in which transportation promotes consumption expansion and quality improvement, highlighting whole-chain optimization from infrastructure to transport services, strengthening comprehensive transport hubs and passenger transfer services in particular, and continuously reinforcing the role of new forms, new models, and new technologies in cultivating new consumption. This summer, China's rail, civil aviation, and water transport sectors have increased capacity input, optimized capacity arrangements, and enriched travel products, while innovative services such as "through-checked baggage" and "one-ticket" air-rail intermodal transport have been continuously improved.

　　Innovating the supply of cultural and tourism products is an important way to unleash consumption momentum. The cultural and tourism industry is highly comprehensive, closely interconnected, and open; cultural and tourism consumption is not only a vivid practice of people pursuing a better life but also an important indicator of the national standard of living. At present, the supply-side structural reform of China's cultural and tourism sector is deepening, culture and tourism are deeply integrated, new forms and new models are emerging rapidly, and demand for cultural leisure and tourism travel is being released in a concentrated way. New offerings such as "film and television + tourism," "music + tourism," "sports events + tourism," and "museums and cultural heritage + tourism" are becoming important reasons attracting people to travel. The widespread application of emerging technologies such as big data, the metaverse, and artificial intelligence has accelerated the integration of new technologies with the cultural and tourism industry, becoming the core driving force for innovative products and improved tourist experiences. It is reported that, centering on consumption hotspots such as night tours, family tours, and study tours, various benefit-to-the-people measures have been applied at multiple points, promoting steady growth of the domestic tourism market.

　　Next, the focus should be on boosting consumption, expanding domestic demand, and building a stronger primary engine of consumption. First, stimulate consumption with potential by creating a relaxed and orderly market environment, focusing on areas with greater consumption potential such as health consumption, green and smart consumption, and digital consumption, and conducting effective regulation tailored to specific circumstances. Second, deepen the integrated development of transportation and tourism, explore new passenger travel modes and transport organization models, and actively develop tourism distribution centers, scenic byways, the cruise economy, tourist trains, and low-altitude tourism. Third, promote the upgrading of the cultural and tourism industry chain and consumption chain, explore new Internet business models featuring personalized customization, precision marketing, collaborative innovation, and networked sharing, and release new momentum for the consumer market.