The site of the 3rd Hunan Equipment and Manufacturing Investment Expo into ASEAN and the Southeast Asia Sub-exhibition of the 2024 Changsha International Construction Equipment Exhibition

On August 24, the 3-day 3rd Hunan Equipment and Manufacturing Investment Expo into ASEAN and the Southeast Asia Sub-exhibition of the 2024 Changsha International Construction Equipment Exhibition (hereinafter referred to as "ACM 2024") came to a successful conclusion at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. With more than ten major events and over a thousand high-quality exhibits, the total value of procurement contracts signed on the opening day reached 160 million yuan, and during the exhibition, intended orders worth nearly 100 million yuan were generated successively. Tens of thousands of guests and buyers from 13 countries and regions, including Indonesia, Malaysia, Thailand, Singapore, Australia, Ghana, Japan, the United Arab Emirates and the United States, gathered together... This was not merely an international grand event showcasing the beauty of precision manufacturing, but also a new starting point for cross-border and cross-industry in-depth exchanges and cooperation in the equipment manufacturing industry, continuously witnessing deeper, closer and more comprehensive global cooperation.

I. Innovative Integration of Internationalization and Localization   More Than an Exhibition, It Is a Grand Event

The 3rd Hunan Equipment and Manufacturing Investment Expo into ASEAN and the Southeast Asia Sub-exhibition of the 2024 Changsha International Construction Equipment Exhibition tour of the venue

The ACM 2024 Second Southeast Asia Sub-exhibition of the Changsha International Construction Equipment Exhibition is not only an important showcase of the achievements of Chinese construction machinery enterprises "going global", but also an important milestone in building an international platform for economic and trade exchanges across the construction machinery industrial chain in Southeast Asia and even the world. Under the dual opportunities of RCEP and the "Belt and Road" initiative, it demonstrated the vigorous vitality and unlimited potential of the global equipment manufacturing industry. The total exhibition area of this exhibition exceeded 12,000 square meters, with five major display zones for construction machinery, mining machinery, building machinery, construction machinery supporting parts, and agricultural machinery. It not only gathered leading enterprises and products of China's construction machinery industry, including SANY Group, Zoomlion, LiuGong, Sunward, Lonking, Shantui and Lingong, but also attracted the participation of internationally renowned brands such as JCB, Hyundai and Shell, jointly showcasing the most cutting-edge technological achievements and innovative products. Among them, LiuGong, JCB, Hyundai, Shantui, Lingong, Shell and Youzuan were all first-time exhibitors, and these well-known enterprises brought their respective leading achievements and cutting-edge technologies to their debut at the exhibition, which not only enriched the content and levels of the exhibition but also promoted exchanges and cooperation within the industry. At the same time, old friends who had appeared at the previous exhibition, such as Jiuwu Intelligent Technology Co., Ltd., Heruide (Shandong) Intelligent Technology Co., Ltd. and Xinyuan Heavy Industry, returned with an even grander scale of participation this time, not only expanding their booth area but also increasing the number and quality of exhibits, fully demonstrating the growth of their corporate strength and their great emphasis on the exhibition.

Group photo of on-site exhibitors

Moreover, the exhibits brought by domestic exhibitors were all targeted at the needs of users in the Southeast Asian market. This cross-border exchange and cooperation not only promoted the prosperity and development of the global equipment manufacturing industry, but also provided valuable opportunities and platforms for Chinese construction machinery enterprises to go global.

In addition, the splendid appearance of nearly 30 local Malaysian enterprises added a strong regional flavor to the exhibition, achieving a perfect integration of internationalization and localization.

II. Jointly Composing a Brilliant Chapter of China-Malaysia Friendship and Drawing a New Blueprint for Cooperation

Crowds at the exhibition site

Malaysia is located at a strategic crossroads in Southeast Asia. It is not only an important node country of the "21st Century Maritime Silk Road", but also a bridge for the "Belt and Road" construction to ASEAN, the Middle East, West Asia and South Asia. China and Malaysia are friendly partners facing each other across the sea and sharing a close bond. The holding of ACM 2024 coincided with the historic moment of the 50th anniversary of the establishment of diplomatic relations between China and Malaysia. As the second sub-exhibition of the Changsha International Construction Equipment Exhibition in Malaysia, the successful holding of this grand event was not only a heartfelt celebration of the friendly relations between China and Malaysia, but also a generous gift for Malaysia's National Day. The outstanding performance of the Chinese delegation at the exhibition not only demonstrated the strong strength and remarkable style of Chinese construction machinery enterprises, but also injected new vitality and momentum into the future development of the equipment manufacturing industry in the two countries and even the world.

Group photo of representatives of Southeast Asian business associations at the exhibition site

At the exhibition site, buyers from different countries and regions carried out in-depth exchanges and discussions on new trends and new opportunities in industry development. This cross-border collision of ideas and integration of wisdom pointed out the direction for the future development of the equipment manufacturing industry and opened a new chapter for cooperation and exchanges in the equipment manufacturing industry between China and Malaysia and even the world.

III. Building a New Bridge for the Deep Integration of the Innovation Chain and Industrial Chain of Construction Machinery in Southeast Asia

Group photo of representatives attending the Southeast Asia Construction Machinery and Mining Machinery Cooperation and Development Forum

During this exhibition, four international industry forums and four business matchmaking receptions were organized concurrently. The four forums—the "China (Changsha) Construction Machinery Remanufactured (Used) Equipment Economic and Trade Matchmaking Conference (Malaysia)", the "Agricultural Machinery Industry Chain Supply and Demand Matchmaking Conference", the "Southeast Asia Construction Machinery and Mining Machinery Cooperation and Development Forum", and the "Construction Machinery, Construction Equipment and Heavy Equipment Technology and Business Matchmaking Conference"—attracted the participation of 13 Southeast Asian industry associations, including the Malaysia "Belt and Road" Economic Friendship Association, the Master Builders Association Malaysia, the Malaysia Quarries Association, the Malaysia Mining Chamber of Commerce, the SME Association of Malaysia, the Federation of Malaysian Fruit Farmers Associations, the Malaysia Agricultural Machinery and Equipment Association, the Malaysia Heavy Construction Equipment Owners Association, the Malaysia Lorry Crane Owners Association, the Telemong Fruit Farmers Association, the Penang Fruit Farmers Association, the Pahang Fruit Farmers Association and the Kuala Lumpur and Selangor Fruit Farmers Association, as well as nearly 600 Southeast Asian entrepreneurs.

Signing ceremony at the opening ceremony

During the forum, the Hunan Construction Machinery Used Equipment Export Industry Alliance and Changsha Jizhi Shulian Technology Co., Ltd. respectively signed strategic cooperation agreements with the Selangor and Kuala Lumpur Machinery and Hardware Merchants Association and Success Machinery (Malaysia) Sdn Bhd. The two sides will deepen cooperation in areas such as the export of construction machinery remanufactured (used) equipment and mutual recognition of standards, further enhancing economic and trade exchanges between the two sides and jointly creating a new model for the export of construction machinery remanufactured (used) equipment from Changsha to Malaysia and other Southeast Asian countries.

During the two-day professional forums, more than 30 companies from China, including Zoomlion, Hunan Meihua Electromechanical Technology Co., Ltd., Hunan Chenzhou Grain and Oil Machinery Co., Ltd., Hunan Xiangliang Machinery Manufacturing Co., Ltd., Shandong Yichen Machinery Group Co., Ltd., Hunan Golden Ant Intelligent Equipment Co., Ltd., Changde Kexiang Electromechanical Manufacturing Co., Ltd., Changsha Sunlight Agricultural Machinery Equipment Co., Ltd., Hunan Weipeng Agricultural Machinery Sales Co., Ltd., Shandong Qiyun Group Co., Ltd., Hunan Youzuan Engineering Technology Co., Ltd., Henan Wanshitong Intelligent Equipment Co., Ltd., Hunan Fugong Power Technology Co., Ltd., Yunnan Kairuite Engineering Machinery Equipment Co., Ltd., Jiuwu Intelligent Technology Co., Ltd., Siwei (Guangzhou) Engineering Equipment Co., Ltd., Hunan Wuxin Tunnel Intelligent Equipment Co., Ltd., Hunan Fugong Liquid Cooling Technology Co., Ltd. and Shandong Qiyun Intelligent Equipment Co., Ltd., promoted more than 400 leading intelligent, digital, new-energy, electrified and unmanned products at the four professional forums. The four international events provided precise matchmaking, business opportunity exchanges and in-depth cooperation between global professional buyers and high-quality Chinese construction machinery enterprises. By fully leveraging the resources of authoritative industry associations and professional visitors, ACM 2024 continuously introduced high-quality international professional visitors, making ACM 2024 higher in specification and more "international" in style, while also activating new momentum for the development of exhibitors, expanding overseas business "circles of friends", and achieving one-stop expansion of global high-quality business opportunity resources.

IV. High Industry Recognition, Using the Exhibition as a Fulcrum to Leverage a Larger Market

Exhibition site

The professionalism and effectiveness of the three-day ACM 2024 were unanimously recognized by exhibitors and professional visitors. Shen Deyi, President of the Changsha Cross-border Trade Association and General Manager of Hunan Youzuan Engineering Technology Co., Ltd., shared on site: "This exhibition demonstrated a new height of China's manufacturing strength, and I deeply felt the two-way convergence between Chinese construction machinery going global and the demand of the Southeast Asian market." Zhong Chuanhong, Deputy General Manager of Hunan Golden Ant Intelligent Equipment Co., Ltd., also from Hunan, shared at the exhibition site: "A super exhibition with professional organization. The exhibition provided great convenience and a platform for us exhibitors to display our products." Huang Jiasheng, General Manager of Siwei (Guangzhou) Engineering Equipment Co., Ltd. from Guangzhou, said: "A precisely focused construction equipment exhibition, with in-depth exchanges and understanding from government to enterprises. The introductions and exchanges at different sub-venues further enabled mutual recognition and cooperation of enterprise resources between China and Malaysia." Liu Qian'an, Sales Manager of Hunan Xingzhou Heavy Industry Technology Co., Ltd., mentioned in conversation: "Careful organization and a professionally targeted exhibition provided us exhibitors with a great external display platform and foreign trade business opportunities."

Exhibitor negotiations at the exhibition site

ACM is committed to being a bridge and helper for enterprises going global and for users, continuously bringing high-quality products and enterprises out and inviting local and surrounding users in, thereby expanding the circle of friends for industry enterprises while increasing business opportunities.

V. Global Media Focus, High-Frequency Voice "Gaining Countless Fans"

Southeast Asian visitors viewing equipment at the exhibition site

This exhibition attracted nearly 100 well-known Chinese and foreign media, including eight globally renowned social media platforms—Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Tumblr and Instagram—as well as Singapore's Southeast Asia Construction (SEAC), EQUIPMENT, MasterBuilder Journal Magazine, Bernama English and Chinese, Equipment Indonesia, Techno Konstruksi, China Press, Nanyang Siang Pau, The Reportify, Newswav, MenaFN and The Star; and domestic outlets such as People's Daily Online, Xinhua Net, Guangming Daily, China Daily, CRI Online of China Media Group, China News Service, China Economic Net, Hong Kong Ta Kung Pao, Hong Kong Economic Herald and Hong Kong Commercial Daily. Malaysia's mainstream newspaper Sin Chew Daily and multiple large-scale exhibition advertisements in Kuala Lumpur meant that newspapers, websites, apps, WeChat, screens and accounts all joined forces in a full-media matrix, presenting the grand occasion of the exhibition through integrated communication. The exhibition reached more than 10 countries and regions including Malaysia, Singapore, Indonesia and Thailand, with total exposure exceeding 120 million.

The grand occasion of previous CICEE exhibitions

As ACM 2024 comes to a successful conclusion, let us turn our expectations and attention to the next grand event—CICEE 2025. Changsha, a city with a long history and full of vitality, will once again become the place where we jointly witness industry grand events and continue our friendship. In May 2025, when the May sunshine bathes the Star City, exhibitors, professional visitors and industry leaders from all over the world will gather once again to jointly witness the global grand event of the construction machinery industry and open a new chapter of the construction machinery industry together.